Brand Manager (Vitamins & Supplements)

New Country Healthcare; United Arab Emirates; On-site; AED 350,000 - 550,000; Full time

Job summary

New Country Healthcare seeks a senior brand leader to guide strategy, business planning, and P&L across the GCC. You will drive growth initiatives, align trade and marketing investments, and lead cross-functional collaboration with sales, supply chain, and regulatory teams.

The role requires 8+ years in brand management within wellness/healthcare, with proven P&L ownership and multi-channel execution experience.

Qualifications

• Bachelor's degree in Pharmacy, Nutrition, or related field; MBA preferred.
• 8+ years in brand management and business development in wellness/healthcare.
• Hands-on experience managing P&L, revenue, gross margin, pricing and budgets.

Responsibilities

• Own the short and long-term strategy for NOW across the GCC, translating market opportunities into clear commercial priorities and growth plans.
• Lead the annual business planning process with objectives for revenue, profitability, market share, distribution, and brand investment.
• Take direct accountability for the brand P&L, including revenue, gross margin, marketing investment, and trade spend.
• Define and implement distribution strategy across key accounts and channels.
• Develop and manage annual brand marketing and trade budgets with ROI targets.
• Translate brand strategy into integrated omnichannel plans and ensure consistent messaging across channels and touchpoints.
• Lead field excellence and customer engagement with compliant, up-to-date materials.

Skills

Brand management

P&L management

Team leadership

Strategic planning

Negotiation

Stakeholder management

Education

Bachelor's degree (Pharmacy/Nutrition/related)

MBA

Job description

What You Will Own

Brand Strategy, Business Planning & P&L

• Own the short and long-term strategy for NOW across the GCC, translating market opportunities into clear commercial priorities and growth plans.
• Lead the annual business planning process, setting objectives for revenue, profitability, market share, distribution, portfolio development and brand investment.
• Take direct accountability for the brand P&L, including revenue, gross margin, marketing investment, trade spend and overall profitability.
• Manage the trade-offs between sales growth, margin, investment, pricing, inventory and long-term brand development.
• Lead regular business reviews, identify performance gaps and determine corrective actions to ensure commercial commitments are delivered.

Distribution & Channel Development

• Define and implement distribution strategy, ensuring optimal presence across key accounts, channels, and customer segments.
• Expand distribution in high-potential accounts while rationalising underperforming channels to improve efficiency and return on investment.
• Monitor channel contribution and account performance, reducing over-reliance on single customers or channels.
• Contribute to tender and institutional business planning, supporting pricing, participation decisions, and volume planning in coordination with commercial and regulatory teams.
• Align with Sales teams to ensure execution of distribution priorities and commercial plans.

Marketing Strategy & Budget Governance

• Develop and manage the annual brand marketing and trade budget across offline and online channels, ensuring alignment with strategic priorities and ROI targets.
• Allocate resources across medical, trade, and digital activities based on performance data, customer insights, and channel roles.
• Ensure full compliance with brand guidelines, regulatory requirements, and internal financial controls.
• Monitor budget utilisation, manage accruals and variances, and optimise spend effectiveness in coordination with Finance.
• Partner with principals to translate global strategies into locally relevant, compliant, and commercially effective marketing plans.

Brand Activation & Omnichannel Execution

• Translate brand strategy into integrated marketing plans covering medical promotion, trade activities, and digital campaigns.
• Ensure consistent execution of brand messaging, positioning, and visual identity across all channels and customer touchpoints.
• Drive campaign effectiveness by continuously evaluating performance and optimising promotional activities.
• Leverage digital platforms and data analytics to enhance customer engagement, improve campaign effectiveness, and support omnichannel growth.

Forecasting, Supply & Inventory Management

• Lead brand-level forecasting and demand planning, ensuring alignment with sales trends, promotional plans, and market dynamics.
• Work closely with Supply Chain to ensure product availability, minimise stock-outs, and maintain optimal service levels.
• Monitor inventory health, proactively managing slow-moving and near-expiry stock through corrective actions.
• Support lifecycle planning including launches, relaunches, and phase-outs in coordination with relevant functions.
• Identify portfolio gaps and contribute to new product initiatives, line extensions, and portfolio optimisation based on market needs and performance insights.

Field Excellence & Customer Engagement

• Define medical detailing priorities, target segments, and core messages aligned with brand strategy and scientific positioning.
• Develop and refine customer segmentation and targeting strategies to optimise field force effectiveness and resource allocation.
• Ensure field teams are equipped with compliant, up-to-date materials and clear execution objectives.
• Conduct selective field visits to assess execution quality, provide coaching, and ensure alignment with brand standards.
• Leverage CRM insights to refine targeting, improve engagement, and enhance customer experience.

Team Contribution & Cross-Functional Collaboration

• Contribute to building a high-performance, accountable, and collaborative team environment in line with NCH Culture DNA.
• Support team development through coaching, feedback, and alignment on objectives and priorities.
• Drive effective cross-functional collaboration to ensure alignment, speed, and execution excellence.
• Promote a culture of ownership, integrity, and continuous improvement across all interactions.
• Build and maintain strong relationships with key internal and external stakeholders to support brand growth and execution excellence.

Qualifications & Skills

• Bachelor's degree in Pharmacy, Nutrition, or a related field, with an MBA.
• 8+ years of experience in brand management and business development in the wellness/healthcare industry and across channels, including pharmacies, tender and e-commerce channels.
• Strong experience managing teams within nutraceuticals, dietary supplements, consumer healthcare or another relevant consumer-led sector.
• Proven responsibility for a significant brand, category, portfolio or business unit and hands-on experience managing P&L, revenue, gross margin, pricing, budgets and profitability.
• Experience managing international brand principals, manufacturers or regional partners is strongly preferred.
• Strong critical thinking, commercial negotiation, stakeholder management and influencing capabilities.