Brand Strategy Lead: Campaigns & Identity

Sharjah International; Sharjah; On-site; AED 120,000 - 180,000; Full time

Job summary

Sharjah International seeks a Brand Development Specialist to lead strategic brand initiatives and integrated marketing efforts across digital and offline channels in the UAE. You will ensure consistent identity, collaborate with internal teams and external agencies, and manage campaigns, events, and sponsorships to elevate the university’s reputation.

You will leverage data-driven insights, coordinate budgets, and align branding with institutional goals while building strong stakeholder

Qualifications

• Bachelor’s degree in Marketing, Brand Management, Business Administration, Communications, or a related discipline.
• Professional Certification (e.g., CIM, AMA) would add an advantage.
• 6-8 years of UAE experience in brand management, integrated marketing, or corporate communications, preferably in higher education institutions.
• Proven track record of managing end-to-end multi-channel marketing campaigns from conceptualization through post-campaign analysis.
• Demonstrated experience coordinating external creative, media, and production agencies.

Responsibilities

• Lead strategic brand management and ensure consistent identity across channels.
• Plan, coordinate, and deliver integrated marketing campaigns across digital, traditional, and offline channels.
• Coordinate with internal creative teams and external agencies to develop effective marketing content.
• Manage events, activations, and sponsorships to boost visibility.
• Monitor market trends and campaign performance; prepare reports with recommendations.
• Oversee agency, vendor, and budget management to ensure timely, quality deliverables.

Skills

Brand development

Brand management

Stakeholder collaboration

Budget management

Vendor management

Campaign planning

Market research

Data interpretation

Communication skills

Presentation skills

Excel proficiency

Team collaboration

Education

Bachelor’s degree in Marketing/Brand Management/Business Admin or related

CIM/AMA or similar certification

Tools

Microsoft Excel

Teams

Job description

Sharjah International seeks a Brand Development Specialist to lead strategic brand initiatives and integrated marketing efforts across digital and offline channels in the UAE. You will ensure consistent identity, collaborate with internal teams and external agencies, and manage campaigns, events, and sponsorships to elevate the university’s reputation.

You will leverage data-driven insights, coordinate budgets, and align branding with institutional goals while building strong stakeholder