B2B SaaS Marketing Lead – Electronics & Gaming Platform

QatarYello; Dubai International Financial Centre; On-site; AED 180,000 - 300,000; Full time

Job summary

QatarYello is a newly established B2B trading platform for electronics and gaming, expanding its marketing function in Dubai. The Marketing Manager will own end-to-end initiatives from lead generation to communications and offline events, coordinating with agencies and the CEO to drive pipeline growth.

The role requires 5+ years in B2B marketing, strong English, and hands-on experience managing SEO/performance vendors, plus a data-driven mindset to optimize deliverability, conversion, and

Qualifications

• 5+ years in B2B marketing with hands-on 360 experience.
• Good command of English.
• Has managed an SEO or performance agency and can assess deliverables.
• Comfortable with data: reads deliverability, conversion and attribution numbers and acts on them.

Responsibilities

• Own the outbound stack: lead-generation data and sequences, LinkedIn automation (Aimfox), AI cold calling scripts and lists.
• Manage the SEO agency and any other agencies against written briefs with acceptance criteria. Review all deliverables.
• Own the platform: messaging, For Buyers and For Suppliers pages, category and market pages, explainer video placement, conversion to enquiry.
• Write: Emails, LinkedIn posts, one-pagers, case studies, the weekly buyer offer email template.
• Run the CEO's LinkedIn and the company page as a channel.
• Own events: GITEX Global (stand, pre-booked meetings, follow-up), supplier dinners, sourcing trips.
• Build the marketing-to-pipeline handover with the junior trading managers so every reply is worked within 24 hours.
• Report weekly to the Management on progress.

Skills

B2B marketing

360-degree marketing

English proficiency

SEO management

Data-driven

Tools

Aimfox

Job description

QatarYello is a newly established B2B trading platform for electronics and gaming, expanding its marketing function in Dubai. The Marketing Manager will own end-to-end initiatives from lead generation to communications and offline events, coordinating with agencies and the CEO to drive pipeline growth.

The role requires 5+ years in B2B marketing, strong English, and hands-on experience managing SEO/performance vendors, plus a data-driven mindset to optimize deliverability, conversion, and