Senior Automotive Marketing & Brand Strategy Lead

QatarYello; Dubai; Sur place; AED 400 000 - 640 000; Plein temps

Résumé du poste

QatarYello, a regional automotive partner, seeks an experienced Marketing Director to define and deliver marketing strategy across brands, aligning with objectives and OEM standards. The role requires leadership across cross-functional teams, sponsorships, and high-profile events to drive sales and market share.

The successful candidate will manage a multi-brand portfolio, work closely with principals and agencies, and ensure adherence to brand guidelines while guiding future leadership talent

Qualifications

• Minimum 7 years of relevant automotive marketing experience with leadership responsibility.
• Proven ability to develop and execute annual marketing strategies, brand plans and budgets.
• Experience in brand management and positioning with adherence to OEM guidelines.
• Experience with launches, integrated campaigns, digital marketing and events.
• Ability to analyse brand performance and translate insights into commercial actions.

Responsabilités

• Define and deliver the overall marketing strategy and annual budget in alignment with business objectives.
• Manage brand performance across multiple categories, working closely with OEM partners to ensure consistency with company and principal standards.
• Drive strategies that increase sales and strengthen market share for each brand.
• Lead cross-functional campaigns, sponsorships and high profile events to enhance visibility and brand equity.
• Operate as the key liaison with principals, agencies and government entities to ensure effective partnerships and impactful initiatives.
• Guide, develop and motivate direct reports to achieve results and build future leadership capability.

Connaissances

Automotive marketing

Brand management

Budget management

Campaign management

Digital marketing

Events marketing

Stakeholder liaison

Leadership

Market analysis

EV exposure

Description du poste

QatarYello, a regional automotive partner, seeks an experienced Marketing Director to define and deliver marketing strategy across brands, aligning with objectives and OEM standards. The role requires leadership across cross-functional teams, sponsorships, and high-profile events to drive sales and market share.

The successful candidate will manage a multi-brand portfolio, work closely with principals and agencies, and ensure adherence to brand guidelines while guiding future leadership talent