B2B SaaS Marketing Manager - Trading Platform

Yello; Dubai; On-site; AED 300,000 - 520,000; Full time

Job summary

Yello is a newly established B2B trading platform focusing on Electronics and Gaming. We are expanding the marketing team to drive 360 initiatives from lead generation to communications and offline events.

The Marketing Manager will own outbound campaigns, manage the platform messaging for buyers and suppliers, and oversee SEO activities while coordinating with the CEO on social channels and events. Strong English and data-driven insight are essential for success.

Qualifications

• 5+ years in B2B marketing with hands-on 360 experience.
• Strong English communication skills.
• Experience managing an SEO or performance agency.
• Ability to read deliverability, conversion and attribution metrics.

Responsibilities

• Own outbound stack including data, sequences and LinkedIn automation.
• Manage the SEO agency and ensure delivery against briefs.
• Own platform messaging for Buyers and Suppliers pages.
• Write emails, LinkedIn posts, one-pagers and case studies.
• Run CEO's LinkedIn and company page as channels.
• Own events planning including GITEX Global and supplier dinners.
• Handover marketing-to-pipeline with juniors for 24h reply workflow.
• Report weekly progress to management.

Skills

B2B marketing

Lead generation

SEO management

Data-driven decisions

Job description

Yello is a newly established B2B trading platform focusing on Electronics and Gaming. We are expanding the marketing team to drive 360 initiatives from lead generation to communications and offline events.

The Marketing Manager will own outbound campaigns, manage the platform messaging for buyers and suppliers, and oversee SEO activities while coordinating with the CEO on social channels and events. Strong English and data-driven insight are essential for success.