Marketing Manager - B2B Trading Platform/ SaaS

Yello; Dubai; On-site; AED 300,000 - 520,000; Full time

Job summary

Yello is a newly established B2B trading platform focusing on Electronics and Gaming. We are expanding the marketing team to drive 360 initiatives from lead generation to communications and offline events.

The Marketing Manager will own outbound campaigns, manage the platform messaging for buyers and suppliers, and oversee SEO activities while coordinating with the CEO on social channels and events. Strong English and data-driven insight are essential for success.

Qualifications

• 5+ years in B2B marketing with hands-on 360 experience.
• Strong English communication skills.
• Experience managing an SEO or performance agency.
• Ability to read deliverability, conversion and attribution metrics.

Responsibilities

• Own outbound stack including data, sequences and LinkedIn automation.
• Manage the SEO agency and ensure delivery against briefs.
• Own platform messaging for Buyers and Suppliers pages.
• Write emails, LinkedIn posts, one-pagers and case studies.
• Run CEO's LinkedIn and company page as channels.
• Own events planning including GITEX Global and supplier dinners.
• Handover marketing-to-pipeline with juniors for 24h reply workflow.
• Report weekly progress to management.

Skills

B2B marketing

Lead generation

SEO management

Data-driven decisions

Job description

Our client is a newly establish B2B Trading Platform focusing on Electronics and Gaming.
While they have been founded recently, the CEO has over a decade of experience trading such products globally and the company has experienced a positive start since launch!
They are now expanding the team and looking for a Marketing Manager to support on 360 initiatives, from leads gen to communications and offline.

• Own the outbound stack: lead-generation data and sequences, LinkedIn automation (Aimfox), AI cold calling scripts and lists.
• Manage the SEO agency and any other agencies against written briefs with acceptance criteria. Review all deliverables.
• Own the platform: messaging, For Buyers and For Suppliers pages, category and market pages, explainer video placement, conversion to enquiry.
• Write: Emails, LinkedIn posts, one-pagers, case studies, the weekly buyer offer email template.
• Run the CEO's LinkedIn and the company page as a channel.
• Own events: GITEX Global (stand, pre-booked meetings, follow-up), supplier dinners, sourcing trips.
• Build the marketing-to-pipeline handover with the junior trading managers so every reply is worked within 24 hours.
• Report weekly to the Management on progress.

• * 5+ years in B2B marketing with hands‑on 360 experience
• * Good command of English
• * Has managed an SEO or performance agency and can assess deliverable.
• * Comfortable with data: reads deliverability, conversion and attribution numbers and acts on them.