B2B Exhibitions Marketing Lead

Client of Salt; Dubai; On-site; AED 180,000 - 250,000; Full time

Job summary

Client of Salt is seeking a Marketing Executive Exhibitions to plan and execute multi-channel campaigns for international trade exhibitions. The role focuses on attracting visitors, delegates, exhibitors, sponsors and media, using effective B2B marketing strategies to drive awareness, attendance and commercial success.

The ideal candidate will have experience in exhibitions or events, managing multiple campaigns and stakeholders in a fast-paced environment.

Qualifications

• Experience in exhibition/event marketing within a B2B environment is required.
• Strong understanding of audience acquisition and funnel management.
• Familiarity with CRM platforms and marketing automation tools.

Responsibilities

• Plan, develop and execute multi-channel marketing campaigns for exhibitions and conferences.
• Drive audience acquisition targeting exhibitors, visitors, delegates, sponsors, and media.
• Collaborate with sales, content, operations and design teams to align plans with objectives.

Skills

Exhibition marketing

B2B audience acquisition

Digital marketing channels

Stakeholder management

Copywriting & content creation

Education

Bachelor's degree in Marketing or related field

Tools

CRM platforms

Marketing automation systems

Job description

Client of Salt is seeking a Marketing Executive Exhibitions to plan and execute multi-channel campaigns for international trade exhibitions. The role focuses on attracting visitors, delegates, exhibitors, sponsors and media, using effective B2B marketing strategies to drive awareness, attendance and commercial success.

The ideal candidate will have experience in exhibitions or events, managing multiple campaigns and stakeholders in a fast-paced environment.