Assistant Vice President Marketing

Salt Digital Recruitment; Dubai; On-site; AED 150,000 - 200,000; Full time

Job summary

Salt Digital Recruitment is partnering with a leading events and exhibitions business to hire an Assistant Vice President – Marketing in Dubai. This high-impact role focuses on driving audience growth, brand positioning, and commercial success across a portfolio of large-scale B2B events.

The ideal candidate will have 10-15 years of marketing experience, expertise in digital marketing, and a proven track record of managing teams and delivering commercial results.

Qualifications

• 10-15 years of marketing experience, ideally in B2B events or exhibitions.
• Proven track record of commercial growth through marketing.
• Strong leadership experience managing teams.

Responsibilities

• Develop and execute integrated marketing strategies.
• Lead and mentor a high-performing marketing team.
• Own campaign planning across channels.

Skills

B2B marketing experience

Leadership experience

Digital marketing expertise

Brand strategy

Demand generation

Job description

B2B Exhibitions & Conferences We’re partnering with a leading events and exhibitions business in the region to hire an Assistant Vice President – Marketing. This is a high-impact leadership role for someone who thrives in fast-paced, commercially driven environments and knows how to turn marketing into a true revenue engine.

The Role

You will lead the marketing strategy across a portfolio of large-scale B2B exhibitions and conferences, driving audience growth, brand positioning, and commercial performance. Working closely with senior leadership, sales teams, and key stakeholders, you’ll play a critical role in shaping the success of major industry events.

Key Responsibilities

• Develop and execute integrated marketing strategies to drive visitor acquisition and exhibitor demand.
• Lead, mentor, and scale a high-performing marketing team.
• Own campaign planning across digital, content, PR, and partnerships.
• Collaborate with sales to align marketing efforts with revenue targets and pipeline growth.
• Leverage data, insights, and emerging technologies (including AI tools) to optimise performance.
• Manage budgets effectively, ensuring strong ROI across all campaigns.
• Build strategic partnerships with media, industry bodies, and key stakeholders.

Qualifications

• 10-15+ years of marketing experience, ideally within B2B events, exhibitions, or conferences.
• Proven track record of delivering measurable commercial growth through marketing.
• Strong leadership experience managing and developing teams.
• Expertise across digital marketing, brand strategy, and demand generation.
• Highly commercial mindset with the ability to influence senior stakeholders.
• Experience in international markets is a plus.

Salt is acting as an Employment Agency in relation to this vacancy.