Head of Marketing

Salt Digital Recruitment; Dubai; On-site; AED 240,000 - 300,000; Full time

Job summary

Salt Digital Recruitment is seeking an experienced Head of Marketing in Dubai to lead the strategic marketing for a portfolio of large-scale exhibitions, conferences, and trade shows. The ideal candidate will have substantial B2B event marketing experience and a strong leadership capability.

Successful candidates will develop effective marketing strategies and integrated campaigns, mentor a marketing team, and analyze campaign performance to optimize results. A Bachelor's degree and at least two years in a marketing management position are essential.

Qualifications

• Experience in marketing management within B2B events or exhibitions.
• Strong understanding of modern marketing strategies.
• Proven ability to manage a marketing team.

Responsibilities

• Develop and execute comprehensive marketing strategies.
• Lead integrated marketing campaigns across channels.
• Track and analyze campaign performance for optimization.

Skills

B2B event marketing

Integrated marketing campaigns

Data-driven marketing

Audience acquisition

Leadership

Communication skills

Education

Bachelor's degree in Marketing, Business, Communications, or related discipline

Tools

CRM platforms

Marketing automation tools

Job description

Our client in the B2B events and exhibitions industry is looking for an experienced Head of Marketing to lead the strategic marketing direction across a portfolio of large-scale exhibitions, conferences, and trade shows. This role requires a strong marketing leader with proven experience in B2B event marketing, particularly within exhibition organizers, conference producers, or trade show environments.

Responsibilities

• Develop and execute comprehensive marketing strategies to drive visitor acquisition, delegate registrations, and brand visibility across multiple B2B events.
• Lead integrated marketing campaigns across digital, content, partnerships, media, and PR to maximize event reach and engagement.
• Manage and mentor a marketing team, ensuring strong execution and alignment with commercial objectives.
• Collaborate closely with sales, production, and conference teams to support sponsorship, exhibition, and delegate revenue targets.
• Oversee brand positioning, messaging, and market expansion strategies for the event portfolio.
• Track and analyze campaign performance, optimizing marketing activities to maximize ROI and audience growth.

Qualifications

• At least two years of experience in a marketing management position, preferably within B2B events, exhibitions, conferences, or media environments.
• Bachelor's degree in Marketing, Business, Communications, or a related discipline.
• Strong understanding of modern marketing strategies, including audience acquisition, digital marketing, and integrated campaign execution.
• Experience with data-driven marketing approaches, CRM platforms, marketing automation tools, and campaign performance analysis.
• Proven experience planning and delivering large-scale, multi-channel marketing initiatives and establishing and managing strategic partnerships while working closely with senior stakeholders.
• Excellent communication skills, able to produce compelling written content, deliver presentations, and communicate effectively across teams and external partners.
• Leadership and people management capabilities, experience guiding and developing a marketing team.
• Highly organized, capable of managing multiple projects simultaneously in a fast-paced, results-driven environment.
• Analytical mindset, able to interpret marketing data and translate insights into practical strategies that drive audience growth and engagement.
• Creative, proactive, self-motivated, with a strong focus on delivering measurable results.