Marketing Executive (Exhibitions)

Client of Salt; Dubai; On-site; AED 180,000 - 250,000; Full time

Job summary

Client of Salt is seeking a Marketing Executive Exhibitions to plan and execute multi-channel campaigns for international trade exhibitions. The role focuses on attracting visitors, delegates, exhibitors, sponsors and media, using effective B2B marketing strategies to drive awareness, attendance and commercial success.

The ideal candidate will have experience in exhibitions or events, managing multiple campaigns and stakeholders in a fast-paced environment.

Qualifications

• Experience in exhibition/event marketing within a B2B environment is required.
• Strong understanding of audience acquisition and funnel management.
• Familiarity with CRM platforms and marketing automation tools.

Responsibilities

• Plan, develop and execute multi-channel marketing campaigns for exhibitions and conferences.
• Drive audience acquisition targeting exhibitors, visitors, delegates, sponsors, and media.
• Collaborate with sales, content, operations and design teams to align plans with objectives.

Skills

Exhibition marketing

B2B audience acquisition

Digital marketing channels

Stakeholder management

Copywriting & content creation

Education

Bachelor's degree in Marketing or related field

Tools

CRM platforms

Marketing automation systems

Job description

Job Summary

The Marketing Executive Exhibitions is responsible for planning and executing integrated marketing campaigns to drive audience acquisition and engagement for international trade exhibitions and conferences The role focuses on attracting visitors delegates exhibitors sponsors and media through effective use of B2B marketing strategies ensuring strong event awareness attendance and commercial success The position requires experience within the exhibitions or events industry with the ability to manage multiple campaigns and stakeholders in a fast-paced environment

Key Responsibilities

• Plan develop and execute multi-channel marketing campaigns for exhibitions and conferences
• Drive audience acquisition strategies targeting exhibitors visitors delegates sponsors and media
• Collaborate with sales content operations and design teams to align marketing plans with event objectives and commercial targets
• Create and manage promotional content across digital platforms email marketing social media websites and offline channels
• Work with industry partners associations and media partners to enhance reach and visibility
• Manage campaign timelines ensuring timely delivery of marketing assets and activities
• Monitor analyze and report on campaign performance using KPIs such as registrations conversions engagement and ROI
• Support database management segmentation and lead generation initiatives
• Conduct competitor and market research to identify trends audience insights and positioning opportunities
• Contribute innovative ideas to improve campaign effectiveness and audience engagement
• Coordinate with external agencies freelancers and vendors where required
• Support on-site marketing execution during events including branding attendee engagement and promotional activities
• Manage marketing activities across multiple exhibitions typically focusing on two events or one for large-scale mega exhibitions

Key Skills

• amp CompetenciesProven experience in exhibition event marketing within a B2B environment
• Strong understanding of exhibition audience acquisition and funnel management
• Experience with digital marketing channels email campaigns social media paid media CRM systems
• Excellent communication copywriting and content development skills
• Strong analytical skills with the ability to interpret campaign data and optimize performance
• Ability to manage multiple projects and deadlines simultaneously
• Stakeholder management and cross-functional collaboration skills
• Creative thinking with a results-driven mindset

Qualifications

• amp ExperienceBachelor s degree in Marketing Business Communications or related field
• 2-5 years of marketing experience with a strong focus on exhibitions trade shows or large-scale B2B events
• Hands-on experience in campaign execution for exhibitions is highly desirable
• Familiarity with event marketing tools CRM platforms and marketing automation systems

Performance Indicators

• KPI Growth in visitor delegate and exhibitor registrations
• Campaign conversion rates and ROI
• Lead generation and database growth
• Engagement across marketing channels
• Timely execution of campaign plans and deliverables
• Contribution to overall event attendance and commercial targets
• Proven experience in exhibition/event marketing within a B2B environment
• Strong understanding of exhibition audience acquisition and funnel management
• Experience with digital marketing channels (email campaigns, social media, paid media, CRM systems)
• Excellent communication, copywriting, and content development skills
• Strong analytical skills with the ability to interpret campaign data and optimize performance
• Ability to manage multiple projects and deadlines simultaneously
• Stakeholder management and cross-functional collaboration skills
• Creative thinking with a results-driven mindset
• Bachelor s degree in Marketing, Business, Communications, or related field
• 2-5 years of marketing experience, with a strong focus on exhibitions, trade shows, or large-scale B2B events
• Hands-on experience in campaign execution for exhibitions is highly desirable
• Familiarity with event marketing tools, CRM platforms, and marketing automation systems