Social Media Executive

edirect; Dubai; On-site; AED 67,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Flexible working hours

Career growth and development

Vibrant collaborative environment

Other benefits

Job summary

edirect is seeking a creative and driven Social Media Executive to join our marketing team in Dubai. You will develop and implement social media strategies to increase brand awareness, engagement, and traffic to our platforms. Salary is negotiable based on experience.

The role requires crafting engaging content, managing accounts, and staying ahead of industry trends to drive growth. You will report to the Marketing Team and collaborate on integrated campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Must speak Arabic fluently.
• 1-2 years of experience as a Social Media Executive or similar role.
• Proficient with social media management tools and analytics platforms.
• Excellent written and verbal communication skills.
• Strong understanding of social media algorithms and best practices.
• Creative thinking and ability to generate innovative content ideas.
• Strong analytical skills to interpret data and drive strategies.
• Ability to work in a fast-paced environment and meet deadlines.

Responsibilities

• Develop and execute social media strategies across platforms to achieve marketing goals.
• Create engaging content including text, image, and video to enhance brand presence.
• Manage social media accounts: scheduling, responding to comments/messages, maintain brand consistency.
• Monitor trends, audience preferences, and competitor activities to identify growth opportunities.
• Collaborate with marketing to integrate social media campaigns with overall initiatives.
• Analyze social media performance and generate reports with actionable insights.

Skills

Social media strategy

Content creation

Social media management

Analytics

Communication

Arabic fluency

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

Location: Barsha Heights, Dubai, UAE.

About Us: edirect is a leading web design and digital marketing company based in the UK, UAE, KSA, & Canada.

Job Description: We are seeking a creative and driven Social Media Executive to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing social media strategies to increase brand awareness, engagement, and drive traffic to our platforms. The pay is negotiable based on your experience.

Key Responsibilities:

• Develop and execute social media strategies across various platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) to achieve marketing goals.
• Create engaging and relevant content, including text, image, and video, to enhance brand presence and reach the target audience.
• Manage social media accounts, including scheduling posts, responding to comments/messages, and maintaining brand consistency.
• Monitor social media trends, audience preferences, and competitor activities to identify opportunities for growth.
• Collaborate with the marketing team to integrate social media campaigns with overall marketing initiatives.
• Analyse social media performance using analytical tools and generate reports with actionable insights for optimisation.
• Stay updated with industry trends, tools, and best practices in social media and digital marketing.

Requirements:

• Bachelor's degree in Marketing, Communications, or related field.
• Must speak Arabic fluently.
• Proven experience of 1-2 years as a Social Media Executive or similar role.
• Proficient in using social media management tools and analytics platforms.
• Excellent written and verbal communication skills.
• Strong understanding of social media algorithms and best practices.
• Creative thinking and ability to generate innovative content ideas.
• Strong analytical skills and ability to interpret data to drive strategies.
• Ability to work effectively in a fast-paced environment and meet deadlines.

Benefits:

• Competitive salary based on the experience
• Flexible working hours
• Opportunities for career growth and development
• A vibrant and collaborative work environment
• Other benefits

If you are passionate about social media marketing and eager to contribute to a dynamic team, we'd love to hear from you!