Associate Director - Partnerships, Social & Experiences

Beyond Developments; Abu Dhabi; On-site; AED 180,000 - 320,000; Full time

Job summary

Beyond Developments seeks a senior professional to lead luxury brand partnerships and UHNW hospitality experiences in the UAE and globally. You will design signature programmes, curate exclusive access, and manage multi-party partnerships across sports, motorsport, watchmaking, and culture.

You will build budgets, secure strategic partners, and ensure seamless delivery of high-profile events while protecting owner privacy and brand integrity.

Qualifications

• Senior experience in luxury brand partnerships, sports or UHNW hospitality.
• Established relationships with luxury maisons and event organisers.
• Ability to structure value-in-kind partnerships and manage multi-party programmes to budget.

Responsibilities

• Design and own annual calendar of signature experiences across Formula One, golf, watchmaking and more.
• Take programmes from concept to costed package with itineraries, access, hosting and cost per head.
• Curate selective formats with exclusive access to guests, master watchmakers and paddock/team access.
• Balance international fly-away experiences with local activations in UAE and at OMNIYAT venues.
• Integrate OMNIYAT hospitality assets into itineraries to deepen the relationship with owners.
• Identify and secure strategic partners among luxury maisons, rights holders and event organisers.
• Structure partnerships on shared value; manage access, hosting, product and content.
• Cultivate relationships at Chairman/CEO level and prepare executive introductions when needed.
• Maintain a coordinated line of communication with counterparty and advisory teams.
• Develop co-created assets and joint content with partners, including capsule collections and events.
• Translate owner insight and CRM data into programme design with confidentiality controls.
• Coordinate with Marketing on discretion-led communications and selective exposure.
• Align with Sales and Development so experiences are delivered as lifetime ownership benefits.
• Build and manage the programme budget with funding through partner in-kind and cost sharing.

Skills

Luxury partnerships

Sports marketing

UHNW hospitality

Executive presence

Budget management

Job description

Position Responsibilities

Design and own the annual calendar of signature experiences anchored on the three categories validated by the owner interest survey Formula One fine watchmaking and golf and extended progressively to tennis sailing adventure design and culture

Take each programme from concept to costed package including sample three day and five day itineraries defining access hosting travel hospitality gifting guest numbers and cost per head

Curate small highly selective formats where proximity and execution are uncompromising such as a resident pro am limited to a handful of four balls private atelier access and time with master watchmakers and paddock and team access at selected Grands Prix

Balance international fly away experiences with local activations in Dubai clinics ambassador dinners capsule launches and events hosted at OMNIYAT venues to sustain engagement between flagship occasions

Integrate OMNIYAT hospitality assets and operator partner properties into itineraries so that every experience extends the OMNIYAT relationship rather than outsourcing it

Identify qualify and secure strategic partners among luxury maisons rights holders event organisers and hospitality groups whose brand DNA and values align with OMNIYAT prioritising brands actively investing in the UAE

Structure partnerships on shared value rather than sponsorship partners contribute access hosting product and content in return for privileged proximity to the OMNIYAT community following the model of lifestyle platforms that own the conversation around a global event without buying rights

Build relationships at Chairman CEO and Executive Committee level recognising that partnerships of this calibre depend on mutual buy in at the top and prepare Chairman level introductions where a partnership warrants it

Maintain one coordinated line of communication with each counterparty aligned with any appointed partnership adviser under the agreed protocol so that OMNIYAT presents one voice and one agenda to every partner

Develop co created assets with partners including capsule collections hosted events at OMNIYAT properties and joint content subject to Marketing amp Brand approval Build the social architecture of the ecosystem invitation criteria guest curation hosting protocols and the right mix of owners partners ambassadors and tastemakers in each room

Translate owner insight surveys CRM data and concierge feedback into programme design applying CRM data access and confidentiality protocols at all times

Coordinate with Marketing amp Brand on discretion led communication invitations storytelling and selective partner or media exposure protecting owner privacy without exception

Align with Sales and Development so that experiences presented as a lifetime ownership benefit are deliverable and consistently honoured

Build and manage the programme budget with the objective of progressive self funding through partner contribution in kind co investment and cost sharing

Prepare a business case for each experience cost per head partner contribution owner value and strategic rationale for approval before commitment

Manage statements of work deliverables and payment milestones with agencies advisers and suppliers ensuring OMNIYAT meets its obligations including timely payment through Finance

Track programme return through owner participation satisfaction retention and referral and report the contribution of the programme to brand equity

Ensure a mutual non disclosure agreement approved by Group Legal is executed with every counterparty before any substantive discussion

Coordinate counterparty verification company registration and signing authority with Group Legal ahead of any agreement

Refer all contractual commitments and redlines to Group Legal the role does not sign or interpret binding terms

Comply with the UAE Personal Data Protection Law in all handling of owner data and with event travel safety and insurance requirements in each host jurisdiction

Maintain a live partnership register covering status NDAs agreements approvals and internal owners

Report programme status partner pipeline and decisions required to the Senior Director Hospitality amp Lifestyle Experience and through the Hospitality Division update to Chairman level

Hand over confirmed experiences to Hospitality amp Lifestyle Experience for owner facing delivery and agree hosting standards with operator partners

Represent OMNIYAT at selected international events summits and partner occasions

Position Qualifications

Senior experience in luxury brand partnerships, sports and entertainment marketing, or UHNW hospitality and private client experiences. Established relationships with luxury maisons, rights holders and event organisers in motorsport, golf, fine watchmaking or comparable categories. Proven ability to structure value in kind partnerships and to manage multi party programmes to budget. Executive presence and discretion with Chairman level counterparties and UHNW guests; fluent English, further languages an advantage