Associate Director - Partnerships Social And Experiences

OMNIYAT; Dubai; On-site; AED 600,000 - 900,000; Full time

Job summary

OMNIYAT seeks a senior partnerships professional to design and manage a calendar of luxury experiences across Formula One, fine watchmaking and golf, with progressive expansion to tennis, sailing, design and culture.

You will lead end-to-end programme design, budgeting, partner selection and activation, coordinating with Group Legal and hospitality teams to deliver bespoke experiences for UHNW guests at OMNIYAT properties and partner venues.

Qualifications

• Senior experience in luxury brand partnerships, sports and entertainment marketing, or UHNW hospitality.
• Established relationships with luxury maisons, rights holders and event organisers.
• Proven ability to structure value in kind partnerships and to manage multi‑party programmes to budget.
• Executive presence and discretion with Chairman level counterparties and fluent English.

Responsibilities

• Design and own the annual calendar of signature experiences anchored on Formula One, fine watchmaking and golf.
• Take each programme from concept to costed package, including sample three day and five day itineraries, defining access, hosting, travel, hospitality, gifting, guest numbers and cost per head.
• Balance international fly away experiences with local activations in Dubai to sustain engagement between flagship occasions.
• Identify, qualify and secure strategic partners among luxury maisons, rights holders, event organisers and hospitality groups.
• Structure partnerships on shared value rather than sponsorship and build relationships at Chairman level.

Skills

Luxury brand partnerships

UHNW hospitality

Executive presence

Fluent English

Job description

Job Description:

Job Description

Position Responsibilities

• Design and own the annual calendar of signature experiences, anchored on the three categories validated by the owner interest survey (Formula One, fine watchmaking and golf) and extended progressively to tennis, sailing, adventure, design and culture.
• Take each programme from concept to costed package, including sample three day and five day itineraries, defining access, hosting, travel, hospitality, gifting, guest numbers and cost per head.
• Curate small, highly selective formats where proximity and execution are uncompromising, such as a resident pro am limited to a handful of four balls, private atelier access and time with master watchmakers, and paddock and team access at selected Grands Prix.
• Balance international fly away experiences with local activations in Dubai (clinics, ambassador dinners, capsule launches and events hosted at OMNIYAT venues) to sustain engagement between flagship occasions.
• Integrate OMNIYAT hospitality assets and operator partner properties into itineraries, so that every experience extends the OMNIYAT relationship rather than outsourcing it
• Identify, qualify and secure strategic partners among luxury maisons, rights holders, event organisers and hospitality groups whose brand DNA and values align with OMNIYAT, prioritising brands actively investing in the UAE.
• Structure partnerships on shared value rather than sponsorship: partners contribute access, hosting, product and content in return for privileged proximity to the OMNIYAT community, following the model of lifestyle platforms that own the conversation around a global event without buying rights.
• Build relationships at Chairman, CEO and Executive Committee level, recognising that partnerships of this calibre depend on mutual buy in at the top, and prepare Chairman level introductions where a partnership warrants it.
• Maintain one coordinated line of communication with each counterparty, aligned with any appointed partnership adviser under the agreed protocol, so that OMNIYAT presents one voice and one agenda to every partner.
• Develop co created assets with partners, including capsule collections, hosted events at OMNIYAT properties and joint content, subject to Marketing & Brand approval
• Build the social architecture of the ecosystem: invitation criteria, guest curation, hosting protocols and the right mix of owners, partners, ambassadors and tastemakers in each room.
• Translate owner insight (surveys, CRM data and concierge feedback) into programme design, applying CRM data access and confidentiality protocols at all times.
• Coordinate with Marketing & Brand on discretion led communication (invitations, storytelling and selective partner or media exposure), protecting owner privacy without exception.
• Align with Sales and Development so that experiences presented as a lifetime ownership benefit are deliverable and consistently honoured.
• Build and manage the programme budget, with the objective of progressive self funding through partner contribution in kind, co investment and cost sharing.
• Prepare a business case for each experience (cost per head, partner contribution, owner value and strategic rationale) for approval before commitment.
• Manage statements of work, deliverables and payment milestones with agencies, advisers and suppliers, ensuring OMNIYAT meets its obligations, including timely payment, through Finance.
• Track programme return through owner participation, satisfaction, retention and referral, and report the contribution of the programme to brand equity.
• Ensure a mutual non disclosure agreement, approved by Group Legal, is executed with every counterparty before any substantive discussion.
• Coordinate counterparty verification (company registration and signing authority) with Group Legal ahead of any agreement
• Refer all contractual commitments and redlines to Group Legal; the role does not sign or interpret binding terms.
• Comply with the UAE Personal Data Protection Law in all handling of owner data, and with event, travel, safety and insurance requirements in each host jurisdiction.
• Maintain a live partnership register covering status, NDAs, agreements, approvals and internal owners.
• Report programme status, partner pipeline and decisions required to the Senior Director, Hospitality & Lifestyle Experience, and through the Hospitality Division update to Chairman level.
• Hand over confirmed experiences to Hospitality & Lifestyle Experience for owner facing delivery, and agree hosting standards with operator partners.
• Represent OMNIYAT at selected international events, summits and partner occasions.

Position Qualifications

• Senior experience in luxury brand partnerships, sports and entertainment marketing, or UHNW hospitality and private client experiences.
• Established relationships with luxury maisons, rights holders and event organisers in motorsport, golf, fine watchmaking or comparable categories.
• Proven ability to structure value in kind partnerships and to manage multi party programmes to budget.
• Executive presence and discretion with Chairman level counterparties and UHNW guests; fluent English, further languages an advantage