Vice President - Commercials

ALDAR Properties PJSC; Abu Dhabi; On-site; AED 600,000 - 900,000; Full time

Job summary

Aldar Properties PJSC in Abu Dhabi is seeking a VP Commercials to lead the Darna loyalty programme's commercial strategy, financial performance and monetization across products, partnerships and initiatives. You will define pricing, funding models and governance, own revenue targets and profitability, and secure strategic partnerships across sectors to drive sustainable growth within the Aldar ecosystem.

The role requires at least 5 years in commercial strategy or monetization, with 3 years in

Qualifications

• Bachelor's degree in Business Administration, Finance, Economics, or related field.
• MBA or relevant postgraduate qualification preferred.
• Minimum 5+ years in commercial strategy, partnerships, revenue management, or monetization roles.
• Minimum 3+ years in managerial roles leading commercial, financial, or partnership teams.

Responsibilities

• Define and lead the commercial strategy for Darna loyalty products and propositions.
• Develop pricing, funding, and monetization models that balance value with financial sustainability.
• Govern investment prioritization with stage-gate governance and capital allocation.
• Own the commercial performance: revenue, costs, margins, and profitability.
• Secure high-value partnerships across sectors and ensure value exchange mechanisms.
• Translate financial and commercial insights into strategic recommendations for executives.

Skills

Commercial strategy

Monetization

Partnership management

Financial modeling

Pricing strategy

Education

Bachelor in Business Administration/Finance/Economics

MBA or relevant postgraduate

Tools

Excel

Job description

JOB PURPOSE

The VP Commercials is responsible for leading the commercial strategy financial performance and monetization of the Darna loyalty programme ensuring sustainable revenue growth profitability and strong economic foundations across all loyalty products partnerships and initiatives This role oversees commercial planning pricing and funding models business case governance and strategic partnership monetization across the Aldar ecosystem The VP Commercials ensures disciplined investment decisions scalable commercial frameworks and measurable value creation for Aldar partners and members

ROLES AND RESPONSIBILITIES

Strategic ResponsibilitiesDefine and lead the commercial strategy for Darna s loyalty products and propositions ensuring clear value creation for Aldar partners and members Establish scalable pricing funding and monetization models that balance member attractiveness with financial sustainability Translate programme growth ambitions into clear commercial targets revenue streams and contribution margin frameworks Partner closely with the SVP Loyalty to align commercial priorities with long-term programme strategy and ecosystem expansion Govern investment prioritization across loyalty initiatives ensuring disciplined capital allocation and return optimization Establish stage-gate governance frameworks for commercial approvals from concept through launch and scale-up Identify and unlock cross-loyalty cross-business and ecosystem monetization opportunities that drive incremental revenue growth Functional ResponsibilitiesLead the development validation and evaluation of business cases for new propositions partnerships and programme expansions Define financial assumptions ROI models breakeven structures and funding frameworks for all commercial initiatives Own the commercial performance of the Darna programme tracking revenue costs margins and profitability across all products and partnerships Collaborate with group finance to define annual and multi-year financial planning cycles including scenario modeling forecasting and financial performance reviews Establish commercial frameworks for loyalty partnerships including revenue sharing funding structures and value exchange mechanisms Ensure commercial consistency and scalability across partnership agreements and activation models Secure and manage high-value partnerships across industries such as banking airlines telcos utilities and e-commerce Operate scale partnerships and identify new growth opportunities Lead strategic projects Maximize partner and tenant ROI by ensuring loyalty initiatives drive measurable improvements in sales penetration frequency and customer value Identify and manage commercial and financial risks related to loyalty funding structures and partnership agreements Establish governance controls to monitor revenue leakage cost overruns and underperforming propositions Ensure compliance with Aldar governance audit and financial management standards across commercial activities Support audits and commercial reviews related to financial performance and commercial controls Insights Decision Support amp Executive EngagementTranslate financial and commercial insights into clear strategic recommendations for executive leadership decision-making Provide regular commercial performance updates and insights to the SVP Loyalty and senior stakeholders Represent the commercial perspective of Darna in governance forums leadership reviews and cross-functional decision-making processes People DevelopmentCoach and mentor team members to strengthen commercial acumen financial modeling negotiation and partnership management capabilities Foster a culture of commercial discipline accountability innovation and continuous improvement Promote collaboration across marketing finance product and technology teams to embed commercial thinking across the Darna ecosystem

RELATED YEARS OF EXPERIENCE

Minimum 5 years of experience in commercial strategy partnerships financial planning revenue management or monetization roles preferably within loyalty programmes banking payments retail ecosystems hospitality or large-scale consumer businesses

YOE IN MANAGERIAL POSITION

Minimum 3 years of managerial experience leading commercial financial or partnership teams with accountability for revenue performance and strategic outcomes

FIELD OF EXPERIENCE

• Commercial Strategy and Monetization
• Financial Planning and Revenue Forecasting
• Business Case Development and Investment Governance
• Partnership and Ecosystem Commercial Management
• Pricing and Funding Model Design
• Revenue Growth and Profitability Management
• Loyalty Programmes or Customer Ecosystems
• Retail
• Hospitality
• Banking
• or Multi-Partner Platforms

TECHNICAL AND INTERPERSONAL SKILLS

• Strong commercial and financial acumen including financial modelling ROI analysis and business case development
• Proven ability to structure and negotiate complex partnerships and revenue-sharing agreements
• Solid understanding of monetization pricing and funding models
• Strong analytical mindset with ability to translate insights into strategic decisions
• Excellent stakeholder management and executive communication skills
• Strong governance and risk awareness with ability to implement commercial controls
• Ability to lead in complex multi-stakeholder environments
• Strategic thinker with strong execution focus and results orientation
• Ability to lead strategic projects from inception through to execution

QUALIFICATION

• Bachelor s degree in Business Administration Finance Economics or related field
• Preferred MBA or relevant postgraduate qualification in Finance Strategy or Commercial Management
• We may use artificial intelligence AI tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information These tools assist our recruitment team but do not replace human judgment Final hiring decisions are ultimately made by humans If you would like more information about how your data is processed please contact us
• Minimum 5+ years of experience in commercial strategy, partnerships, financial planning, revenue management, or monetization roles, preferably within loyalty programmes, banking, payments, retail ecosystems, hospitality, or large-scale consumer businesses
• Minimum 3+ years of managerial experience leading commercial, financial, or partnership teams, with accountability for revenue performance and strategic outcomes
• Commercial Strategy and Monetization, Financial Planning and Revenue Forecasting, Business Case Development and Investment Governance, Partnership and Ecosystem Commercial Management, Pricing and Funding Model Design, Revenue Growth and Profitability Management, Loyalty Programmes or Customer Ecosystems, Retail, Hospitality, Banking, or Multi-Partner Platforms
• Strong commercial and financial acumen, including financial modelling, ROI analysis, and business case development
• Proven ability to structure and negotiate complex partnerships and revenue-sharing agreements
• Solid understanding of monetization, pricing, and funding models
• Strong analytical mindset with ability to translate insights into strategic decisions
• Excellent stakeholder management and executive communication skills
• Strong governance and risk awareness, with ability to implement commercial controls
• Ability to lead in complex, multi-stakeholder environments
• Strategic thinker with strong execution focus and results orientation
• Ability to lead strategic projects from inception through to execution
• Bachelor s degree in Business Administration, Finance, Economics, or related field
• Preferred: MBA or relevant postgraduate qualification in Finance, Strategy, or Commercial Management