Assistant Sales Manager

Farah Experiences LLC; Abu Dhabi; On-site; AED 200,000 - 260,000; Full time

Job summary

Farah Experiences LLC seeks a proactive sales professional to drive attraction ticket sales through UAE hotels. You will build strong relationships with hotel desks, concierge teams, and DMC partners, training staff and maintaining regular contact to keep our destinations top of mind.

The role emphasizes end-to-end hotel channel management, collaboration with marketing, and expanding partnerships across emirates beyond Abu Dhabi.

Qualifications

• Bachelor’s degree required.
• Excellent written and spoken English.
• Valid UAE driving license.
• Minimum 4 years of proactive UAE sales experience.
• Account management and business development experience.
• Strong interpersonal and communication skills.

Responsibilities

• Manage end-to-end hotel sales channel for UAE hotels, especially Abu Dhabi.
• Develop and implement marketing collateral strategy in hotels (digital & print).
• Develop initiatives with Transportation Team to improve ridership in UAE.
• Build and maintain relationships with DMCs, hotel staff and management.
• Identify new distribution opportunities and ensure destination visibility in hotel environments.
• Monitor monthly sales and report trends to management.
• Coordinate with marketing teams for guest-facing collateral in hotels.
• Coach and appraise direct reports and sales teams.

Skills

Great conversationalist

Strong communication skills

Comfortable presenting

Strong multi-tasking

Interpersonal skills

Education

Bachelor’s degree

Tools

PowerPoint

Excel

Word

Job description

Job description

Job Overview

This proactive sales position is responsible for driving attraction ticket sales from hotels. With the primary focus of this role being to sell as many destination attractions as possible to hotel guests in UAE, your role will be to use all our existing distribution to influence the sale of our tickets through hotel desks and concierge desks. You will be responsible for building close relationships with our DMC partners who operate the hotel desks, the hotel desk staff and the concierge staff. Your role will be to maintain a very regular contact frequency with the front-line salespeople, to provide regular activities with the teams to keep them connected to our incredible destination and to provide frequent training and destination updates so that our parks are always front of mind

Job responsibility

• Manage end-to-end hotel sales channel for UAE hotels with key focus on Abu Dhabi hotel sales.
• Develop and implement the marketing collaterals strategy in hotels in UAE (Digital and Print)
• Develop initiatives along with Transportation Team to improve the ridership in UAE
• Develop and maintain market leading relationships with key personnel in the hotel sales distribution chain including relevant DMC partners, hotel desk staff, concierge staff and hotel management teams
• Identify new distribution opportunities and ensure that Miral Destinations and assets are front & center of attraction point of sale in hotel environments. Understand hotel guest mix and source market mix to ensure attention is focused on hotels with best yield or volume opportunities
• Monitor monthly sales from Concierge and Sales Team and keep management informed of all trends and developments
• Liaise with hotel Marketing teams and B2B Marketing Teams (MD) to ensure we provide required marketing collateral in Guest-facing areas in respective hotels.
• Coaching and conducting appraisals for direct reports.
• Build and strengthen relationships with existing and new partners, industry organizations to enable future bookings. Activities include individual sales calls, prospective client entertainment, FAM trips, etc.
• Understands the overall market competitors’ strengths and weaknesses, economic trends, supply and demand etc. and knows how to sell against them.
• Contribute to the success of projects & overall sales strategy of the Hotel Product and Sales Team
• Work closely with hotel commercial and marketing teams and maintain strong relationships with hotel front line sales team.
• Support Head of Sales with any initiative/action plan, assign tasks.
• Maintains sales team results by counseling and disciplining employees, planning, monitoring, and appraising job results.
• Work closely with international teams and maintain strong relationships with DMCs who own travels desk at the hotels.
• Make ongoing recommendations for cost-effective improvements to our processes where you see opportunities to drive growth
• Conduct product training & educational webinars for hotels as and when possible
• Manage end to end hotel sales channel for UAE Hotels with expansion of Hotel Partnership penetration to other emirates apart from AUH Hotels.
• Keep hotel channels updated with all latest news and developments from our destinations by maintaining and using CRM system
• Recommend and implement new product developments to reflect what the market requirements are for hotel guests

Job Essentials

• Bachelor’s degree
• Good written and spoken English
• Full driving license
• Minimum of 4 years of experience in proactive sales within UAE.
• Account management and business development experience
• Great conversationalist with strong interpersonal skills
• Experience of managing sales contract agreements
• Previous experience working with hotel / attractions
• Strong communication skills (telephone sales, verbal, listening, writing, presentation platform)
• Strong multi-tasking organizational skills
• Excellent PowerPoint, Excel and Word skills
• Comfortable presenting
• UAE Driving License