Assistant Marketing Manager

Sunset Hospitality Group; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Sunset Hospitality Group in Dubai is seeking an Assistant Marketing Manager for the Daylife Division Brands (Azure Beach, Ammos, DRIFT Beach). You will shape each brand's voice, lead multi-channel campaigns, and drive guest engagement across events and promotions.

The ideal candidate has 4–5 years in marketing with at least 1–2 years in a supervisory role, hospitality/beach club experience, strong analytics, and excellent English communication.

Qualifications

• 4-5 years' marketing experience, including at least 1-2 years in a supervisory or assistant manager role.
• Hospitality, beach club, F&B, or lifestyle brand experience strongly preferred.
• Proven record of running multi-channel campaigns with measurable results.
• Experience managing budgets, vendors, and influencer or partner relationships.
• Experience leading or mentoring a small team.
• Strong analytical skills and comfort presenting performance data to senior stakeholders.
• Excellent written and verbal English communication skills.

Responsibilities

• Lead the Daylife season programme, covering seasonal offers, resident promotions, events, and brand activations.
• Oversee social media, content, and community management across all three venues.
• Manage influencer, media, and partnership collaborations, including negotiation and performance review.
• Own the marketing budget across the three venues, tracking spend against results.
• Lead and develop marketing executives and coordinators, setting priorities and reviewing output.
• Track and report on performance (reach, engagement, bookings, campaign ROI) and adjust strategy accordingly.
• Coordinate with venue managers, Guest Relations, and the wider SHG marketing team on launches and key nights.
• Manage agencies, photographers, videographers, and other external vendors.

Skills

Marketing

Social media

Budget management

Team leadership

Analytics

English communication

Job description

Sunset Hospitality Group (SHG) is a leading multinational lifestyle hospitality group, with a wide portfolio encompassing Hotels & Resorts, Restaurants, Beach Clubs, Nightclubs, Fitness Centers, and more. SHG operates 112 properties in 26 countries with a commitment to deliver authentic and diverse hospitality experiences that bring people together, all around the world.

We are seeking passionate and service-driven Assistant Marketing Manager to join our Daylife Division Brands.

We are looking for an Assistant Manager – Marketing to lead marketing across Azure Beach, Ammos, and DRIFT Beach, shaping each brand's voice and driving guest engagement.

Key Responsibilities:

• Lead the Daylife season programme, covering seasonal offers, resident promotions, events, and brand activations.
• Oversee social media, content, and community management across all three venues.
• Manage influencer, media, and partnership collaborations, including negotiation and performance review.
• Own the marketing budget across the three venues, tracking spend against results.
• Lead and develop marketing executives and coordinators, setting priorities and reviewing output.
• Track and report on performance (reach, engagement, bookings, campaign ROI) and adjust strategy accordingly.
• Coordinate with venue managers, Guest Relations, and the wider SHG marketing team on launches and key nights.
• Manage agencies, photographers, videographers, and other external vendors.

Ideal Candidate:

• Minimum 4-5 years' marketing experience, including at least 1-2 years in a supervisory or assistant manager role.
• Hospitality, beach club, F&B, or lifestyle brand experience strongly preferred.
• Proven record of running multi-channel campaigns with measurable results.
• Experience managing budgets, vendors, and influencer or partner relationships.
• Experience leading or mentoring a small team.
• Strong analytical skills and comfort presenting performance data to senior stakeholders.
• Excellent written and verbal English communication skills.
• Flexible availability to support events and key nights outside standard hours.