Digital Marketing Manager - Lifestyle Dining

Sunset Hospitality Group; Dubai; On-site; AED 240,000 - 360,000; Full time

Job summary

Sunset Hospitality Group in Dubai is seeking a results-driven Digital Marketing Manager to lead the digital growth strategy across our lifestyle dining brands such as SUSHISAMBA, Signor Sassi, MOTT32, and Hanu.

The role blends creativity with performance marketing and data-driven decision making to boost brand awareness, guest engagement, and revenue through paid media, CRM programs, and influencer partnerships.

Qualifications

• 3 to 5+ years of digital marketing experience in hospitality or lifestyle brands.
• Proven track record in driving bookings and revenue via paid media.
• Strong analytical reporting skills.
• Experience with CRM/email marketing platforms.
• Leadership experience managing multiple brands or locations.

Responsibilities

• Develop and execute digital marketing strategies to increase reservations and revenue.
• Plan and manage paid media campaigns with ROI targets.
• Optimize CPL, CPA, and ROAS through testing and reporting.
• Manage budgets and forecast performance.
• Collaborate with creative teams on campaigns and assets.
• Drive influencer partnerships and measure impact.
• Execute email/CRM campaigns and guest lifecycle journeys.
• Track KPIs and build dashboards with actionable insights.
• Coordinate with operations, PR, and marketing teams.
• Oversee external agencies and freelancers.

Skills

Digital marketing

Managerial experience

Performance marketing

Data analysis

CRM/email marketing

Tools

Meta Ads

Google Ads

TikTok Ads

GA4

Job description

Founded in 2011, Sunset Hospitality Group (SHG) is a global leader in creating and managing unique hospitality experiences. Operating in 27 countries with 111 venues, SHG delivers high-quality services across resorts, beach clubs, restaurants, and nightlife venues. Notable concepts in its portfolio include METT Hotels & Resorts, Azure Beach, Ammos, Dream, SUSHISAMBA, and more.

About the Role

We are looking for a results-driven Digital Marketing Manager to lead the digital growth strategy across our portfolio of lifestyle dining e.g. SUSHISAMBA, Signor Sassi, MOTT32, Hanu, etc.

This role combines creativity, performance marketing, and data-driven decision making to drive brand awareness, guest engagement, and measurable revenue through digital channels

Responsibilities

• Develop and execute digital marketing strategies to increase reservations, footfall, and revenue across venues.
• Plan and manage paid media campaigns (Meta, Google, TikTok, programmatic) with clear ROI targets
• Optimize CPL, CPA, and ROAS through continuous testing and reporting
• Manage budgets and forecast performance
• Collaborate with creative teams on photoshoots, reels, and lifestyle campaigns
• Drive influencer/KOL partnerships and measure effectiveness
• Support new openings, events, and seasonal campaigns
• Execute email/CRM campaigns and guest lifecycle journeys
• Segment audiences and develop retention strategies to increase repeat visits
• Implement loyalty and database growth initiatives
• Track KPIs including bookings, traffic, conversions, and revenue attribution
• Build dashboards and performance reports with actionable insights
• Use GA4, pixels, and tracking tools to improve attribution accuracy
• Work closely with venue operations, PR, and marketing teams.
• Manage external agencies and freelancers when required
• Support multiple brands simultaneously in a fast-paced environment

Qualifications

• 3 to 5+ years of digital marketing experience (hospitality, lifestyle, F&B, or luxury preferred), at least 1 year in managerial capacity.
• Strong hands-on experience with Meta Ads, Google Ads, TikTok Ads, and analytics tools
• Proven track record driving measurable growth (bookings/revenue/footfall)
• Experience managing multiple brands or locations
• Strong understanding of social trends, content, and influencer marketing
• CRM/email marketing experience (HubSpot, Mailchimp, Salesforce or similar)
• Highly analytical with strong reporting skills