Marketing Manager Nightlife

Sunset Hospitality Group; Dubai; On-site; AED 300,000 - 480,000; Full time

Job summary

Sunset Hospitality Group in Dubai is seeking a highly hands‑on Marketing Manager to lead the launch of a new nightlife venue. You will own strategy and execution, from campaigns and content to partnerships and activations.

You will work closely with Marketing, Operations, PR, Entertainment, and Commercial teams to build the venue’s identity, drive awareness, and acquire guests from pre-opening through launch and beyond.

Qualifications

• 4–6 years of marketing experience, preferably within nightlife, entertainment, hospitality, lifestyle, or F&B.
• Proven experience developing and executing marketing campaigns in a consumer-facing environment.
• Strong understanding of Dubai's nightlife, entertainment, media, influencer, and lifestyle landscape.
• Experience with pre-opening and/or launching a new concept is highly desirable.

Responsibilities

• Develop and implement the venue’s marketing strategy in line with SHG’s objectives and brand standards.
• Build and strengthen the venue’s brand positioning through creative and commercially focused marketing initiatives.
• Conduct market and competitor research to identify trends and opportunities.
• Develop and manage the marketing budget, ensuring effective allocation and control of spend.
• Plan, execute, and evaluate marketing campaigns across digital, social media, advertising, promotions, events, and activations.
• Lead pre-opening and launch marketing activities to build awareness and anticipation.
• Develop partnerships and collaborations with brands, media, influencers, and industry stakeholders.
• Work closely with Operations, Sales, PR, Entertainment, and other teams to support objectives.
• Monitor performance and campaigns to provide insights and recommendations.

Skills

Hands-on

Execution‑focused

Digital marketing

Social media

Campaign planning

Communication

Job description

Sunset Hospitality Group (SHG) is a leading global hospitality group, specializing in the development and operation of exceptional hospitality experiences across Hotels & Resorts, Restaurants, Beach Clubs, Nightlife, and Fitness.

With a growing international portfolio across multiple destinations, SHG is recognised for creating distinctive lifestyle concepts that combine exceptional service, innovative experiences, and strong brand identities.

About the Role

We are looking for a dynamic, creative, and highly hands‑on Marketing Manager to lead the marketing strategy for our upcoming nightlife venue.

Working closely with the wider Marketing, Operations, PR, Entertainment, and Commercial teams, you will play a key role in building the venue's identity, generating market awareness, and driving guest acquisition from pre-opening through to launch and beyond.

This is an exciting opportunity to join a new concept from the ground up. We are looking for someone who is equally comfortable developing the strategy and getting into the details to make it happen — from campaign execution and content coordination to partnerships, activations, and launch initiatives.

Key Responsibilities

• Develop and implement the venue’s marketing strategy in line with SHG’s business objectives and brand standards.
• Build and strengthen the venue’s brand positioning through creative and commercially focused marketing initiatives.
• Conduct market and competitor research to identify consumer trends, opportunities, and areas for growth.
• Develop and manage the marketing budget, ensuring effective allocation and control of spend.
• Plan, execute, and evaluate marketing campaigns across digital, social media, advertising, promotions, events, and activations.
• Lead the venue’s pre-opening and launch marketing activities, building awareness and anticipation in the market.
• Develop partnerships and collaborations with relevant brands, media, influencers, and industry stakeholders.
• Work closely with Operations, Sales, PR, Entertainment, and other internal teams to support commercial and operational objectives.
• Monitor marketing performance, consumer trends, and campaign results, providing insights and recommendations to management.
• Be highly involved in the day‑to‑day execution of marketing initiatives, ensuring campaigns and activations are delivered effectively and on time.
• Manage external agencies, suppliers, and partners as required.
• Stay up to date with nightlife, hospitality, lifestyle, and marketing trends to identify new opportunities.

About You

• 4–6 years of marketing experience, preferably within nightlife, entertainment, hospitality, lifestyle, or F&B.
• Proven experience developing and executing marketing campaigns in a consumer-facing environment.
• Strong understanding of Dubai's nightlife, entertainment, media, influencer, and lifestyle landscape.
• Experience with pre-opening and/or launching a new concept is highly desirable.
• Highly hands‑on and execution‑focused, with the ability to take ownership and get involved in the details.
• Strong digital and social media knowledge with a creative and commercially focused approach.
• Excellent communication, relationship-building, and project management skills.
• Highly creative, proactive, and commercially driven.
• Comfortable working in a fast‑paced environment and managing multiple priorities.