Assistant Marketing Manager

Genesis; Dubai; On-site; AED 180,000 - 280,000; Full time

Job summary

Genesis Middle East & Africa (GMEA) seeks an Assistant Marketing Manager to drive performance, support distributors, and accelerate Genesis’ growth across the MEA region from Dubai. You will lead regional campaigns, manage digital ecosystems, and coordinate cross‑functionally with HQ and partners to deliver impactful launches.

The role requires 3+ years in automotive/digital marketing, fluency in English and Arabic, and a bachelor’s degree; French is a plus.

Qualifications

• Minimum 3 years of related job experience.
• Automotive industry and digital marketing experience preferred.
• Fluent English and Arabic required.
• French is a plus.
• Bachelor’s degree required.
• Advanced degree preferred.

Responsibilities

• Lead the execution of the regional marketing strategy across markets with alignment to global brand direction.
• Coordinate with HQ, Sales, Product, Service and distributors to deliver cohesive launches.
• Manage digital ecosystems, websites, CRM touchpoints, and performance platforms.
• Identify and activate sponsorships to boost brand visibility and ROI.
• Provide strategic marketing support and governance to distributors.

Skills

Marketing strategy

Digital marketing

English & Arabic fluency

French (nice to have)

Education

Bachelor's degree

Advanced degree preferred

Job description

Job Description:

Job description:

Drive the Future of Luxury Mobility

Join Genesis Middle East & Africa (GMEA), the regional hub of Hyundai Motor Group’s luxury brand, and be part of our exciting growth journey.

We are seeking a passionate Assistant Marketing Manager to drive performance, support our distributors, and accelerate Genesis’ success across the MEA region!

Main Goals and Objectives

• Led regional campaigns, events, sponsorships, and marketing initiatives to strengthen brand presence and market impact.
• Support distributors and stakeholders with marketing alignment, brand compliance, PR activities, and budget optimization for successful projects.

Roles & Responsibilities

• Implementation of Overarching Marketing Strategy

- Lead the execution of the approved regional marketing strategy across all markets, ensuring alignment with global brand direction and local market priorities.

- Translate strategic objectives into clear annual and quarterly marketing plans with measurable KPIs.

- Monitor performance and proactively recommend optimizations to ensure strategic and commercial targets are met.

• Marketing Calendar & Budget Management & Execution

- Own the end‑to‑end regional marketing calendar, ensuring timely planning, prioritization, and flawless execution of all initiatives.

- Manage the regional marketing budget, including co-funding allocation, project allocation, tracking, and optimization.

• New Market Launch

- Lead the planning and execution for new market entries, including launch strategy, timelines, and channel mix.

- Coordinate cross‑functionally with HQ, Sales, Product, Service, and distributors to deliver cohesive and impactful launches.

- Define launch KPIs and ensure post‑launch performance tracking and optimization.

• Digital Enhancement & Website Management

- Drive enhancement of digital ecosystems, including Web 3.0, regional websites, CRM touchpoints, and digital performance platforms.

- Own website content, UX, and ongoing optimization to support lead generation, brand storytelling, and product discovery.

- Partner with global and regional teams to ensure digital consistency, best‑practice adoption, and local relevance.

• Strategic Sponsorships

- Identify, evaluate, and recommend strategic sponsorship opportunities aligned with brand positioning and commercial objectives.

- Lead planning, execution, and activation of sponsorships to maximize brand visibility, engagement, and ROI.

- Monitor performance and ensure sponsorship delivers measurable brand and business impact.

• Distributor Marketing Support

- Act as the primary marketing partner to distributors, providing strategic guidance, tools, and governance.

- Ensure distributor activities align with regional strategy, brand standards, and campaign priorities.

- Drive capability building, best‑practice sharing, and performance accountability across distributor networks.

• Work cross-functionally with internal/external stakeholders across various departments to support business operations, drive initiatives, and achieve organizational goals.
• Ensure clear role ownership, effective goal setting, and performance management across the team.

Job Qualification

• Minimum 3 years of related job experience
• Years of experience from Automotive industry and Digital marketing strongly preferred (preferably within OEM)
• Fluent English and Arabic (written and spoken) is required
• Fluent French is a plus
• Attested bachelor’s degree required
• Advanced degree in a related field preferred

Requirements: