Assistant Manager - Public Relations (GCC and MENA) - Atlantis Dubai - Dubai, UAE

Atlantis; Dubai; On-site; AED 156,240 - 200,880; Full time

Benefits offered by this job

Competitive, tax-free salary

Generous employee benefits

Wellness programs

Access to global career development

Job summary

Atlantis in Dubai is seeking a dynamic Assistant Manager for Public Relations (GCC and MENA) to enhance brand communications across the region. The role involves managing media outreach and developing key media relationships, requiring strong Arabic and English communication skills.

The successful candidate will assist in strategic PR initiatives, monitor media coverage, and support crisis communications. Join a prestigious luxury brand and enjoy competitive benefits through the Kerzner International portfolio.

Qualifications

• Minimum 3 years of relevant PR experience, preferably in luxury hospitality, travel, or lifestyle sectors.
• Fluent in both Arabic and English, with exceptional writing and editing skills in both languages.
• Strong knowledge of GCC and MENA media landscapes and cultural nuances.

Responsibilities

• Support the Manager, Public Relations in implementing strategic PR plans.
• Manage media outreach, press materials, and PR content creation.
• Develop and maintain relationships with key media and influencers.

Skills

Public Relations and Media Management

Arabic-English Bilingual Communication

Content Writing and Press Material Development

Media Event and Influencer Management

Crisis and Reputation Management

Strategic Planning and Campaign Execution

Market Research and Trend Analysis

Stakeholder and Partner Relations

Education

Bachelor's degree in Public Relations, Communications, Journalism, or Marketing

Tools

MS Office

Media monitoring tools and databases

Job description

Assistant Manager - Public Relations (GCC and MENA)

Position Overview

Atlantis Dubai is looking for a dynamic and bilingual Assistant Manager, Public Relations (GCC and MENA) to support the brand's communications strategy and reputation across the region. The successful candidate will play a key role in driving awareness, managing media relationships, and executing integrated PR campaigns across Atlantis The Palm and Atlantis The Royal. This position demands strong Arabic and English communication skills, media relations expertise, and an understanding of luxury hospitality, travel, and lifestyle trends.

Job Details

• Country: UAE
• City: Dubai
• Industry: Hospitality
• Function: Public Relations and Communications
• Salary: 14,000–18,000 monthly (Market estimated)
• Gender: Any
• Candidate Nationality: Any
• Job Type: Full-time

Key Responsibilities

• Support the Manager, Public Relations (GCC and MENA) in implementing strategic PR plans that enhance Atlantis Dubai's brand positioning across regional markets.
• Manage media outreach, press materials, and PR content creation in both Arabic and English.
• Develop and maintain relationships with key media, influencers, and digital content creators across GCC and MENA countries.
• Assist in organizing press trips, media events, and influencer collaborations to promote the resort's offerings, including rooms, dining, wellness, marine experiences, and entertainment.
• Monitor and report media coverage, analyzing campaign performance and ROI.
• Support in crisis communications planning and brand reputation management.
• Collaborate with internal stakeholders to ensure brand messaging is consistent and aligned across all communications.
• Stay informed on industry trends, competitor activities, and market insights to identify new opportunities.
• Manage PR administrative tasks including media lists, content calendars, and budget tracking.

Ideal Profile

• Bachelor's degree in Public Relations, Communications, Journalism, or Marketing.
• Minimum 3 years of relevant PR experience, preferably in luxury hospitality, travel, or lifestyle sectors.
• Fluent in both Arabic and English, with exceptional writing and editing skills in both languages.
• Strong knowledge of GCC and MENA media landscapes and cultural nuances.
• Proven ability to manage multiple projects under tight deadlines.
• Excellent interpersonal, presentation, and relationship-building skills.
• Creative mindset with strong attention to detail and storytelling ability.
• Proficiency in MS Office and familiarity with media monitoring tools and databases.

Skills Set

• Public Relations and Media Management
• Arabic-English Bilingual Communication
• Content Writing and Press Material Development
• Media Event and Influencer Management
• Crisis and Reputation Management
• Strategic Planning and Campaign Execution
• Market Research and Trend Analysis
• Stakeholder and Partner Relations

Why Join Us

• Be part of one of the most prestigious luxury hospitality brands in the world.
• Opportunity to work in a multicultural, creative, and high-performing communications team.
• Competitive, tax‑free salary with generous employee benefits and wellness programs.
• Access to global career development, training, and growth within the Kerzner International portfolio.