Assistant Manager - Marketing

NADIA Recruitment & Management Consultants; Dubai; On-site; AED 90,000 - 130,000; Full time

Job summary

NADIA Recruitment & Management Consultants is assisting in sourcing an Assistant Manager - Marketing for a multinational automobile company based in Dubai. The role focuses on developing and executing marketing strategies to drive brand awareness, customer engagement, and sales growth.

The candidate will lead multi-channel campaigns, manage budgets, and collaborate with internal teams and regional distributors across the MENA markets.

Qualifications

• Post-Graduate in Marketing from a reputable university.
• Proven ability to lead multi-channel marketing campaigns and manage budgets.
• Data-driven mindset with strong analytics.
• Excellent communication, leadership and project management skills.
• Passion for the automotive industry and emerging mobility trends.
• Willingness to travel if required.

Responsibilities

• Develop and execute comprehensive marketing plans to support brand initiatives, sales, and launches.
• Analyse market trends, competitor activity, and customer insights to identify opportunities.
• Set and manage marketing budgets and KPIs.
• Oversee brand guidelines and ensure consistency across materials and channels.
• Lead integrated campaigns across digital, print, social media, events, and outdoor.
• Coordinate with internal teams and regional distributors for campaigns and activations.
• Track performance metrics and optimize campaigns based on results.
• Plan and organize events like auto shows and product launches.

Skills

Marketing Strategy

Brand Management

Consumer Behavior

Market Research

Digital Marketing

Media Buying

Events

Leadership

Communication

Project Management

MS Word

Excel

PowerPoint

BI

Education

Post-Graduate in Marketing

Tools

MS Word

Excel

PowerPoint

BI

Job description

Job Summary:

Our client, a multinational automobile company is urgently looking for an Assistant Manager - Marketing to be based in Dubai. Reporting to Manager– Business Development & Marketing. We are looking for a motivated Assistant Manager - Marketing to join the dynamic brand and our growing team supporting Middle East and North African markets. The associate will be responsible for the development and execution of marketing strategies that drive brand awareness, customer engagement, and sales growth. Individual will have opportunity to prove him/herself in other marketing related jobs, apart from the below key responsibilities: -

Key Responsibilities:

Strategy & Planning:

1. Develop and execute comprehensive marketing plans to support brand initiatives, sales and launches.
2. Analyse market trends, competitor activity, and customer insights to identify opportunities.
3. Set and manage marketing budgets and KPIs.
4. Give relevant recommendations and advise based on analysis.
5. Support New Marketing Projects.

Brand Management:

1. Develop messaging and positioning for different vehicle segments and verticals.
2. Oversee brand guidelines of media assets created internally and by regional distributors.
3. Ensure brand consistency across all materials and channels.
4. Analyse dist. marketing KPIs (PDCA) and prepare comprehensive monthly report.
5. Support distributors marketing PDCA activity – Automobile and Motorcycle.
6. Give relevant recommendations and advise based on analysis.

Campaign Management:

1. Lead integrated campaigns across digital, print, social media, outdoor, and event marketing.
2. Manage campaigns for all verticals.
3. Coordinate with creative, media, other agencies, and regional distributors to deliver impactful campaigns.
4. Analyzing and reporting results.
5. Give relevant recommendations and advise based on analysis.

Digital Marketing:

1. Oversee website, SEO/SEM, management of MENA social media platforms, content calendar in coordination with internal and external stakeholders.
2. Implement lead generation and CRM nurturing campaigns (email marketing, retargeting).
3. Track digital metrics and optimize for performance.
4. Analyzing and reporting results.
5. Give relevant recommendations and advise based on analysis.

Coordination:

1. Role will involve internal coordination with Product/ Sales / Content / PR / After-sales teams and external coordination with multiple agencies / regional distributors.

Events:

1. Plan & organize events like auto / boat shows, new model launches, brief distributor activations, and customer engagement programs.

Requirements:

• Required skills: Marketing Strategy I Brand Management | Consumer Behavior| Market Research I Digital Marketing | Media Buying| Events
• Education: Post-Graduate in Marketing from a reputable university.
• Proven ability to lead multi-channel marketing campaigns and manage budgets.
• Data-driven mindset and strong understanding of digital marketing tools and analytics.
• Excellent communication, leadership, and project management skills.
• Passion for the automotive industry and emerging mobility trends (EVs, connected vehicles, etc.).
• Computer literate (MS Word, Excel, Power Point, BI). High level skills desired for using Excel & preparing PowerPoint presentations.
• Pleasing personality and attitude to respect & communicate with seniors of different nationalities.
• Self motivated, proactive and hard working
• Should not have restrictions to travel.