Digital Marketing Specialist

AW Rostamani Group; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

AW Rostamani Group is seeking a Digital Marketing professional to drive brand awareness and lead generation in the UAE automotive market. You will develop strategies, manage cross-platform campaigns, and build an engaged online community through compelling content.

The role requires 3–5 years in digital marketing, strong skills in Google Ads, Meta Ads Manager, SEO/SEM, and data-driven reporting. Collaboration with sales and partners will be essential for integrated campaigns and events.

Qualifications

• Bachelor’s Degree in Marketing, Digital Media, or related field.
• 3–5 years of digital marketing experience in automotive/retail/consumer brands.
• Proven expertise in Google Ads, Meta Ads Manager, SEO/SEM, email automation, and analytics tools.

Responsibilities

• Develop and execute digital marketing strategies to increase visibility and strengthen brand positioning in the UAE automotive market.
• Plan and optimize paid campaigns across Google Ads, Meta, TikTok, YouTube, and other digital platforms.
• Drive measurable results such as website traffic, test-drive bookings, showroom visits, and lead conversions.
• Manage content across Instagram, TikTok, YouTube, LinkedIn, and Twitter/X with engaging storytelling.
• Track KPIs using Google Analytics, CRM dashboards, and provide performance reports with insights.
• Collaborate with sales to align digital marketing with showroom objectives and support campaigns.
• Coordinate with internal and external partners to ensure seamless campaign execution.

Skills

Digital marketing strategy

Campaign management

Social media management

Analytics & reporting

Content creation

English communication

Education

Bachelor’s Degree in Marketing or Digital Media

Tools

Google Ads

Meta Ads Manager

SEO/SEM

Email automation

Analytics tools

Job description

Job Description:

Brand Awareness & Engagement

• Develop and execute digital marketing strategies to increase visibility and strengthen brand positioning in the UAE automotive market.
• Manage digital campaigns, influencer partnerships, and social content to build an active and engaged online community.
• Ensure consistent digital storytelling aligned with brand identity and customer touchpoints.

Performance Marketing & Lead Generation

• Plan and optimize paid campaigns across Google Ads, Meta, TikTok, YouTube, and other digital platforms.
• Drive measurable results such as website traffic, test-drive bookings, showroom visits, and lead conversions.
• Manage retargeting campaigns to maximize customer acquisition efficiency.

Social Media & Content Management

• Manage content calendars and publish across Instagram, TikTok, YouTube, LinkedIn, and Twitter/X.
• Create engaging, relevant content to capture interest and support customer journeys.
• Oversee social listening, community management, and online reputation monitoring.

Analytics & Reporting

• Track KPIs across platforms using Google Analytics, Meta Business Suite, CRM dashboards, and other tools.
• Provide performance reports with insights and recommendations to optimize campaigns.
• Monitor competitor activity and adjust strategies to remain competitive.

Collaboration & Support

• Work closely with the sales team to align digital marketing with showroom and retail objectives.
• Support brand initiatives, events, and campaigns with digital amplification strategies.
• Coordinate with internal and external partners to ensure seamless execution of campaigns .

Educational Qualification

• Bachelor’s Degree in Marketing, Digital Media, or any related field.

Work Experience

• 3–5 years’ experience in digital marketing, preferably in automotive, retail, or consumer brands.
• Proven expertise in Google Ads, Meta Ads Manager, SEO/SEM, email automation, and analytics tools.

Competencies

• Strong content creation and social media management skills.
• Data-driven mindset with ability to optimize ROI and performance metrics.
• Good interpersonal skills

Languages

• Excellent communication skills in English.
• Arabic is an advantage.

Requirements: