Senior Marketing Executive

Giti Tire MEA; Abu Dhabi; On-site; AED 180,000 - 260,000; Full time

Job summary

Giti Tire MEA is seeking a Senior Marketing Executive to support regional marketing across the Middle East, translating HQ brand direction into local actions. The role collaborates with distributors, dealers, customers and agencies to strengthen brand visibility and ensure consistent representation.

The candidate will assist in planning campaigns, promotions and events, coordinating materials, and managing partner agencies to deliver high-quality, localized marketing assets.

Qualifications

• Strong understanding of traditional and digital marketing, with practical experience in campaigns, promotions, events and content execution.
• Ability to translate HQ marketing direction into regional execution and develop effective collateral.

Responsibilities

• Support regional marketing plans aligned with corporate objectives and adapt HQ initiatives for local markets.
• Coordinate with distributors, dealers, customers and agencies to strengthen brand visibility and market execution.
• Develop and coordinate brochures, catalogs, sales tools, promotional leaflets, presentations and event materials while maintaining brand consistency.
• Brief and coordinate creative, digital, media, production and event partners; manage timelines and output quality.

Job description

Job description

Support the execution of regional marketing activities across the Middle East, translating HQ brand and marketing direction into effective local-market action. The role works closely with distributors, dealers, customers and agencies to strengthen brand visibility, improve market execution and ensure consistent brand representation.

KEY RESPONSIBILITIES

• Regional Marketing Support: Support in developing and implementing marketing plans aligned with corporate and regional objectives, covering

ATL, BTL, campaigns, promotions and market activations.

• Distributor & Dealer Coordination: Work closely with distributors and dealers to adapt HQ initiatives for local markets, follow up execution, and

improve brand presence across customer touchpoints.

• Marketing Materials: Develop and coordinate brochures, catalogues, sales tools, promotional leaflets, presentations, event materials, product

samples and corporate premiums while maintaining brand consistency.

• Agency & Supplier Management: Brief and coordinate creative, digital, media, production and event partners; manage timelines, deliverables

and output quality in line with HQ direction.

• Digital & Content Marketing: Coordinate regional website and social media updates with HQ, localise relevant content, support regional news

and event communication, and monitor online execution for improvement.

• Events & Brand Activation: Support dealer events, exhibitions, customer activities, product launches and regional activations, including branding,

content, photography, video and on-site marketing support where required.

• Brand Governance: Review local marketing executions and help distributors maintain consistent brand standards across channels, materials and

customer-facing environments.

• Other Duties: Support additional regional and HQ marketing assignments appropriate to the Senior Marketing Executive role.

Skills

MARKETING CAPABILITIES

• Strong understanding of both traditional and digital marketing, with practical experience in campaigns, promotions, events and content

execution.

• Able to translate HQ marketing direction into practical regional execution and develop tasteful, effective marketing collateral and presentations.
• Comfortable managing creative, digital, media, production and event agencies, including briefing, follow-up and

quality control.

• Hands-on, organised and able to manage multiple activities and stakeholders in a fast-paced environment.

COMMUNICATION & REGIONAL PROFILE

• Excellent written and spoken English; Arabic language capability is strongly preferred.
• Good understanding of Middle Eastern business culture, particularly the UAE, Saudi Arabia and wider GCC markets.
• Existing automotive, distributor, dealer or business networks in the Middle East would be an advantage.
• Strong communication, coordination, negotiation and presentation skills.

WORKING REQUIREMENTS

• Able to work independently while coordinating closely with regional teams and HQ.
• Comfortable working in a compact, hands-on marketing team with strong follow-up discipline.
• Flexible and willing to travel within the Middle East and internationally when required.