Area Sales Manager (F/H) - EMEA

Serac; Dubai; On-site; AED 180,000 - 260,000; Full time

Job summary

Serac in the UAE is seeking a high-impact sales lead to drive profitable business development across the Middle East. You will own key strategic accounts, manage CAPEX project sales, and expand the company footprint through a network of agents.

You will act as the single point of accountability, aligning customer needs with internal teams and company strategy to maximize growth and value creation.

Qualifications

• Experience in managing strategic accounts across regions.
• Ability to drive complex sales cycles and CAPEX/OPEX projects.
• Proven track record in building relationships with senior stakeholders.
• Strong market development and channel/network building skills.

Responsibilities

• Define and execute Account Development Plans (ADP) for key customers.
• Build relationships up to C-level stakeholders.
• Identify short-, mid- and long-term opportunities across CAPEX and OPEX; lead reviews.
• Manage full sales cycle for turnkey projects from discovery to closing.
• Adopt a value-selling approach for multi-million euro deals with long cycles.
• Develop and manage a network of agents to accelerate pipeline.

Skills

Account management

Sales

Market expansion

Stakeholder management

Job description

In a strategic and high-growth region, you play a key role in driving profitable business development across the Middle East, combining account management, complex sales and market expansion.

This position is designed for a profile capable of acting as a hunter, farmer and orchestrator, with full ownership of customer relationships and performance.

Your mission:

You are responsible for developing and managing key strategic accounts, while driving CAPEX project sales (filling & packaging lines) and expanding the company’s footprint through a network of agents in the region.

You act as the single point of accountability for your customers, ensuring strong alignment between their needs, internal teams and overall company strategy.

Your responsibilities:

You define and execute Account Development Plans (ADP) for key customers (e.g. dairy, edible oil, home care), building strong relationships up to C-level stakeholders.

You identify short, mid and long-term opportunities across CAPEX and OPEX, and lead regular business reviews to drive performance and growth.

Sales & Business Development

You manage the full sales cycle for turnkey projects, from opportunity identification and qualification to proposal development, negotiation and closing.

You adopt a value-selling approach, handling complex, multi-million euro deals with long sales cycles.

You also develop and manage a network of agents, strengthening market presence and accelerating pipeline generation.

Project & Internal Coordination

You act as the key interface between customers and internal teams (Engineering, Project Management, Customer Service, Finance, Legal).

You ensure clear alignment on technical requirements (URS), strong offer positioning and proactive risk management (technical, financial and contractual).

You closely monitor competitors and market trends (ESL, aseptic, PET vs HDPE, service models), and provide structured insights including:

• Win/Loss analysis
• Pricing positioning and competitiveness

Performance & Reporting

You drive performance across key metrics such as order intake, margin, pipeline coverage and customer satisfaction, while maintaining an accurate CRM and reliable forecasts.