Area Brand Trainer

R&B Fashion; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

R&B Fashion is seeking an Area Brand Trainer to deliver brand-specific training across multiple store locations in the Dubai area. The role focuses on product knowledge, customer service excellence, and driving sales while supporting succession planning and KPI-driven training tactics.

You will manage onboarding, refreshers, and ongoing coaching, aligning all activities with brand standards and business goals. Strong presentation and interpersonal skills are essential to success.

Qualifications

• Bachelor's degree in Business, Retail, or related field.
• 2-3 years of experience in retail or brand training, preferably in a multi-store setup.
• Strong knowledge of retail operations and customer service best practices.
• Excellent presentation, communication, and interpersonal skills.
• Ability to analyze performance data and translate it into actionable training plans.

Responsibilities

• Deliver in-store training across multiple locations to ensure consistent brand knowledge and customer service excellence.
• Facilitate onboarding sessions for new joiners and refresher training for existing staff.
• Ensure training aligns with brand standards and business goals.
• Monitor store and individual KPIs to identify training needs.
• Customize training interventions to address performance gaps and support store targets.
• Provide feedback and coaching to store teams post-training to reinforce learning.
• Stay updated on product launches and ensure staff are well-informed in selling techniques.
• Promote brand culture and ensure teams represent the brand accurately and professionally.
• Identify high-potential employees and support their development plans.
• Maintain training attendance records and submit regular reports on training impact and progress.

Skills

Training delivery

Presentation skills

Communication

Interpersonal skills

Data analysis

Coaching

Brand knowledge

Education

Bachelor's degree in Business/Retail

Job description

Job Description:

Objective:

The Area Brand Trainer is responsible for delivering brand-specific training across multiple store locations, ensuring team members are equipped with the product knowledge and customer service skills required to drive sales and enhance brand experience. This role supports succession planning and tracks employee KPIs to tailor training initiatives for performance improvement.

Responsibility:

Training Delivery Across Locations:

• Conduct regular in-store training sessions across assigned stores to ensure consistent brand knowledge and customer service excellence.
• Facilitate onboarding sessions for new joiners and refresher training for existing staff.
• Ensure all training aligns with brand standards and business goals.

Performance-Driven Learning:

• Monitor store and individual KPIs to identify training needs.
• Customize training interventions to address performance gaps and support store targets.
• Provide feedback and coaching to store teams post-training to reinforce learning.

Product Knowledge & Brand Alignment:

• Stay updated on product launches and ensure all store staff are well-informed and confident in selling techniques.
• Promote brand culture and ensure teams represent the brand accurately and professionally.

Succession Planning Support:

• Identify high-potential store employees and support their development plans.
• Collaborate with store management to track progress and provide developmental feedback.

Reporting & Communication:

• Maintain training attendance records and submit regular reports on training impact and progress.
• Share performance insights and training outcomes with Area Managers and Brand Training Manager.

Desired Experience:

Bachelor's degree in Business, Retail, or a related field.

2-3 years of experience in retail or brand training, preferably in a multi-store setup.

Strong knowledge of retail operations and customer service best practices.

Excellent presentation, communication, and interpersonal skills.

Ability to analyze performance data and translate it into actionable training plans.