Finanshels.com is a technology-enabled finance and accounting company helping businesses simplify their accounting, bookkeeping, tax, payroll, compliance, and financial management needs. We work with businesses across the region to provide reliable, scalable, and technology-driven financial solutions.
We are looking for a commercially driven and relationship-focused Account Executive – Customer Expansion to grow revenue from our existing customer base through cross-selling, upselling, account expansion, and customer referrals.
Role Overview
As an Account Executive – Customer Expansion, you will be responsible for managing and engaging with an assigned portfolio of existing Finanshels customers and identifying opportunities to expand their engagement with our services.
You will understand customers' evolving business needs, identify relevant opportunities across accounting, bookkeeping, tax, compliance, payroll, and other services, and own the expansion sales cycle from discovery to closure and handover.
This is a revenue-focused role, and the ideal candidate should be comfortable having commercial conversations, handling objections, negotiating, and converting strong customer relationships into additional recurring revenue.
Key Responsibilities
- Manage and actively engage with an assigned portfolio of existing Finanshels customers.
- Build strong relationships with customers and develop a deep understanding of their business needs.
- Proactively identify cross-selling and upselling opportunities based on customer requirements, existing services, and engagement history.
- Conduct customer discovery conversations to identify additional accounting, bookkeeping, tax, compliance, payroll, and other business requirements.
- Recommend relevant Finanshels services and solutions based on identified customer needs.
- Own the complete expansion sales cycle, including opportunity identification, discovery, solution presentation, objection handling, negotiation, closure, and successful handover.
- Drive additional recurring revenue and increase the overall revenue generated from existing customer accounts.
- Develop and execute customer referral initiatives to generate qualified leads through the existing customer base.
- Proactively request referrals from satisfied customers and maintain a structured referral pipeline.
- Track and manage all cross-sell, upsell, and referral opportunities through the CRM.
- Maintain accurate records of customer interactions, opportunities, follow-ups, pipeline stages, and conversions.
- Work closely with Renewal, Sales, Finance, and Operations teams to ensure smooth conversion and onboarding of expansion opportunities.
- Consistently achieve monthly and quarterly targets related to expansion revenue, cross-selling, upselling, and referrals.
- Identify recurring customer requirements and share insights with management to improve service offerings, customer engagement, and retention.
Ideal Candidate Profile
We are looking for a sales-oriented, commercially driven, and relationship-focused professional who can turn existing customer relationships into measurable revenue growth.
The ideal candidate should have:
- 2–4 years of experience in Account Management, Customer Success, Inside Sales, Business Development, Relationship Management, or a similar client-facing role.
- Proven experience in cross-selling and upselling to existing customers.
- Experience managing a portfolio of B2B customers and generating additional revenue from existing accounts.
- Strong consultative selling and customer discovery skills.
- Excellent communication, negotiation, persuasion, and relationship-building abilities.
- Strong understanding of sales pipelines, CRM management, and revenue targets.
- Ability to identify customer pain points and recommend appropriate solutions.
- Strong commercial acumen with the ability to convert customer relationships into revenue.
- Experience with customer referral programs or referral-led sales will be an advantage.
- Ability to work independently, manage multiple customer accounts, and maintain a structured sales pipeline.
- Experience in accounting, bookkeeping, tax, compliance, SaaS, financial services, or B2B professional services will be an added advantage.
Key Skills
- Account Management
- Customer Expansion
- Cross-Selling & Upselling
- Consultative Selling
- Customer Relationship Management
- Customer Discovery
- Revenue Growth
- Referral Generation
- Communication & Presentation
- Commercial Acumen
Key Performance Indicators (KPIs)
Success in this role will primarily be measured through:
- Cross-sell revenue
- Upsell revenue
- Number and value of qualified referral leads
- Revenue generated through referrals
- Conversion rate of expansion opportunities
- Revenue generated per existing customer/account
- Customer engagement and retention
Who Will Be a Good Fit?
The ideal candidate is not a purely support-focused Customer Success professional. This role requires someone who is comfortable taking ownership of commercial conversations with existing customers.
You should be someone who can:
- Identify opportunities within existing accounts.
- Ask the right questions to uncover customer needs.
- Present relevant solutions confidently.
- Handle objections and negotiate effectively.
- Build trust while maintaining a strong commercial focus.
- Take ownership of opportunities from identification through closure.
- Consistently work toward revenue and expansion targets.
What We Offer
- Opportunity to work in a growing FinTech/Finance & Accounting services environment.
- Exposure to B2B customers and diverse business requirements.
- A performance-driven and collaborative work culture.
- Opportunity to contribute directly to customer growth and company revenue.
- Career growth opportunities within Sales, Account Management, and Customer Success.