VP of Marketing - E-commerce Growth & Brand Strategy

Placements24; Sandton; On-site; ZAR 2,500,000 - 4,000,000; Full time

Benefits offered by this job

Competitive executive compensation

Significant bonus potential

Stock options

Executive health insurance

Retirement savings plan

Generous paid time off

Relocation assistance

Job summary

Placements24 in Sandton, Gauteng, is seeking a strategic Vice President of Marketing to lead all marketing initiatives from our head office. You will shape and execute a comprehensive strategy to build brand, acquire customers, and grow revenue for a leading e-commerce platform.

The role demands extensive digital marketing, brand management, and performance marketing experience, with a proven ability to drive growth, manage budgets, and inspire a high-performing team.

Qualifications

• Master's degree in Marketing, Business Administration, or related field required.
• 10+ years of progressive experience in marketing leadership, with e-commerce focus.
• Proven track record of developing and executing growth marketing strategies.
• Strong experience across SEO, SEM, social, email, and affiliate marketing.
• Excellent analytical skills and ability to translate data into actions.

Responsibilities

• Develop and execute a data-driven, integrated marketing strategy to drive growth.
• Lead and manage all marketing functions including digital, content, social, PR, and analytics.
• Drive customer acquisition and retention across channels with measurable campaigns.
• Oversee the marketing budget and maximize ROI on spend.
• Mentor and build a high-performing marketing team fostering creativity and performance.
• Conduct market research and competitive analysis to guide strategy.
• Maintain strong brand positioning and consistent messaging across touchpoints.
• Collaborate with sales, product, and technology to align goals.
• Implement marketing automation tools and CRM systems to boost engagement.
• Report key metrics and campaign results to senior leadership.

Skills

Strategic marketing

Digital marketing leadership

Brand management

Analytics

Budget management

People leadership

Communication skills

Market research

Education

Master's degree in Marketing, Business Administration, or related field

Tools

Google Analytics

Marketing automation platforms

CRM systems

Job description

Placements24 in Sandton, Gauteng, is seeking a strategic Vice President of Marketing to lead all marketing initiatives from our head office. You will shape and execute a comprehensive strategy to build brand, acquire customers, and grow revenue for a leading e-commerce platform.

The role demands extensive digital marketing, brand management, and performance marketing experience, with a proven ability to drive growth, manage budgets, and inspire a high-performing team.