FMCG Trade Marketing Manager - Vereeniging

Placements24; Vereeniging; On-site; ZAR 420,000 - 590,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonus

Travel allowance

Professional development

Collaborative team

Job summary

Placements24 is seeking a strategic Trade Marketing Manager to drive brand performance at the retail level in Vereeniging, Gauteng. You will develop and execute in-store strategies to enhance visibility, boost sales, and strengthen brand presence across FMCG retail environments.

The role requires 3–5 years in trade marketing/brand management in FMCG, a relevant bachelor’s degree, and strong analytics to evaluate promotional effectiveness. Travel within the Vereeniging area is expected.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Sales Management or related field.
• 3–5 years in trade marketing/brand management within FMCG.
• Proven track record driving retail sales through in-store initiatives.

Responsibilities

• Develop and implement annual trade marketing plans to support FMCG brand objectives in retail channels.
• Collaborate with sales to translate brand strategies into in-store promotions and merchandising.
• Manage trade budget and ensure ROIs across activities.
• Analyze promotional effectiveness and adjust strategies accordingly.
• Cultivate strong relationships with key retail partners and drive alignment with plans.
• Create sales presentations and materials to support the sales team.
• Monitor market trends and competitor activities to identify opportunities.
• Oversee production and distribution of trade assets to retail outlets.

Skills

Trade marketing

Brand management

Retail analytics

Budget management

Stakeholder management

Education

Bachelor’s degree in Marketing, Business Administration, Sales Management, or related field

Job description

About the Role

Our client, a significant player in the Fast-Moving Consumer Goods (FMCG) industry, is seeking a strategic and experienced Trade Marketing Manager to drive brand performance at the retail level in Vereeniging, Gauteng. This role is essential for developing and executing in-store strategies that enhance product visibility, increase sales, and strengthen brand presence within retail environments. The Trade Marketing Manager will work closely with sales, marketing, and retail partners to create impactful in-store campaigns, promotions, and merchandising solutions tailored for the FMCG market. The ideal candidate possesses a deep understanding of retail dynamics, consumer behavior at point-of-purchase, and a proven ability to translate brand strategies into effective trade initiatives. You will be responsible for managing trade budgets, analyzing promotional effectiveness, and ensuring strong execution across various retail channels. This position requires a hands-on approach and regular interaction with the sales team and key retail accounts. We are looking for a results-oriented individual who can significantly influence sales performance and brand equity at the critical point of purchase within the Vereeniging area.

Key Responsibilities

• Develop and implement annual trade marketing plans and strategies to support FMCG brand objectives at the retail level.
• Collaborate with the sales team to translate brand strategies into effective in-store promotional programs, merchandising initiatives, and point-of-sale materials.
• Manage the trade marketing budget, ensuring optimal allocation of resources for maximum ROI.
• Analyze the effectiveness of trade promotions and in-store activities, providing insights and recommendations for improvement.
• Build and maintain strong working relationships with key retail partners, understanding their needs and aligning trade plans accordingly.
• Develop compelling sales presentations and materials to support the sales team in achieving their objectives.
• Monitor competitor trade activities and market trends to identify opportunities and threats.
• Oversee the production and distribution of trade marketing assets, ensuring timely delivery to retail outlets.
• Ensure consistent brand representation and execution in retail environments across the designated FMCG sector.
• Identify opportunities for shopper engagement and category growth within the retail space.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Sales Management, or a related field.
• 3-5 years of experience in trade marketing, brand management, or a related role within the FMCG industry.
• Proven track record of developing and executing successful trade marketing strategies that drive retail sales.
• Strong understanding of the retail landscape, channel dynamics, and shopper behavior in the FMCG sector.
• Excellent analytical and problem-solving skills, with the ability to interpret sales data and market insights.
• Strong negotiation, communication, and presentation skills.
• Proficiency in trade marketing concepts and execution principles.
• Ability to manage multiple projects and deadlines effectively.
• Valid driver’s license and willingness to travel regularly within the Vereeniging region and surrounding areas.

Benefits

• Competitive salary and performance-based bonus structure.
• Opportunity to significantly impact sales and brand performance at the retail level.
• Work with a portfolio of well-known FMCG brands.
• Professional development opportunities within a dynamic marketing and sales environment.
• Allowance for travel and related expenses.
• A collaborative team environment focused on driving retail success.