Global Luxury Wine & Spirits Marketing Leader

Placements24; Stellenbosch; On-site; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Bonus

Medical aid

Pension plan

International travel

Professional development

Creative environment

Job summary

Placements24 is seeking a Head of Marketing for a prestigious Stellenbosch winery and spirits producer. This senior role drives brand strategy, multi-channel campaigns, and global market penetration, partnering with winemaking, sales, and distribution teams to elevate the premium portfolio.

The successful candidate will lead a creative marketing team, manage budgets, and utilize analytics to optimize ROI while delivering engaging consumer stories across digital, events, and traditional channels.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• MBA or relevant postgraduate qualification is a plus.
• Minimum of 8 years of progressive experience in marketing, with at least 4 years in a senior marketing leadership role, preferably within wine, spirits, or luxury goods.
• Demonstrated success in developing and executing marketing campaigns.
• Strong understanding of brand management, digital marketing, social media strategy, and market analysis.
• Excellent leadership, communication, and interpersonal skills.
• Experience managing marketing budgets and leading creative teams.
• Proficiency in marketing analytics tools and CRM systems.
• Passion for wine and spirits with knowledge of the industry landscape.

Responsibilities

• Develop and implement innovative marketing strategies across digital, social, PR, events, and traditional advertising channels.
• Oversee brand management and ensure consistent messaging across touchpoints.
• Manage marketing budget and allocate resources to maximize ROI.
• Lead and mentor the marketing team.
• Conduct market research to identify trends and opportunities.
• Develop product launch strategies for vintages and spirits.
• Plan wine festivals, tasting events, and trade shows.
• Collaborate with sales to align marketing with revenue goals.
• Manage relationships with external agencies and partners.
• Monitor campaign performance and adjust based on data.

Skills

Marketing leadership

Brand management

Digital marketing

Budget management

Analytics

CRM systems

Team mentoring

Strategic thinking

Education

Bachelor's degree in Marketing or related field

MBA or postgraduate qualification

Tools

CRM systems

Marketing analytics tools

Digital ads platforms

Job description

Placements24 is seeking a Head of Marketing for a prestigious Stellenbosch winery and spirits producer. This senior role drives brand strategy, multi-channel campaigns, and global market penetration, partnering with winemaking, sales, and distribution teams to elevate the premium portfolio.

The successful candidate will lead a creative marketing team, manage budgets, and utilize analytics to optimize ROI while delivering engaging consumer stories across digital, events, and traditional channels.