Tourism Development Officer

Placements24; LegKraal Gate; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Job summary

Placements24 seeks a Tourism Development Officer for a regional tourism board focused on Mahikeng. You will identify opportunities, develop new products, and build partnerships with local stakeholders to drive sustainable growth and enhance visitor experiences.

The role requires at least 3 years in tourism development or related fields, a degree in Tourism Management or Marketing, and strong project management, research, and communication skills.

Qualifications

• 3+ years in tourism development, marketing, or related field.
• Degree in Tourism Management, Marketing, Development Studies or related field.
• Strong project management, research, and analytical skills.
• Excellent communication, presentation, and interpersonal skills.

Responsibilities

• Identify and assess potential tourism development opportunities within the region.
• Develop and implement strategies to promote tourism in Mahikeng and surrounding areas.
• Collaborate with local businesses, government agencies, and community groups to foster tourism growth.
• Support the development of new tourism products and experiences.
• Assist in marketing and promotional activities, including digital campaigns and familiarization trips.
• Conduct research on market trends and visitor needs.
• Provide guidance and support to local tourism operators.
• Monitor the impact of tourism initiatives and report on progress.
• Organize and facilitate tourism-related workshops and events.
• Manage budgets for development projects and promotional activities.
• Ensure alignment with regional and national tourism policies.
• Network with industry professionals and stakeholders to build strong relationships.

Skills

Project management

Research

Analytical skills

Strategic planning

Communication

Stakeholder engagement

Education

Degree in Tourism Management

Marketing

Development Studies

Tools

Microsoft Office Suite

CRM systems

Job description

About the Role

Our client, a regional tourism board focused on promoting the rich cultural and natural attractions of the Mahikeng area, is seeking a motivated and strategic Tourism Development Officer. This role is instrumental in driving tourism growth within the region by identifying opportunities, developing new tourism products, and fostering partnerships with local stakeholders. The ideal candidate will possess a strong understanding of the tourism industry, excellent project management skills, and a passion for regional development. You will play a key role in marketing the destination, supporting local tourism businesses, and enhancing the overall visitor experience in Mahikeng and its surrounding areas. This is an exciting opportunity to contribute to the economic vitality of the region through sustainable tourism initiatives.

Key Responsibilities

• Identify and assess potential tourism development opportunities within the region.
• Develop and implement strategies to promote tourism in Mahikeng and surrounding areas.
• Collaborate with local businesses, government agencies, and community groups to foster tourism growth.
• Support the development of new tourism products and experiences.
• Assist in marketing and promotional activities, including digital campaigns and familiarization trips.
• Conduct research on market trends and visitor needs.
• Provide guidance and support to local tourism operators.
• Monitor the impact of tourism initiatives and report on progress.
• Organize and facilitate tourism-related workshops and events.
• Manage budgets for development projects and promotional activities.
• Ensure alignment with regional and national tourism policies.
• Network with industry professionals and stakeholders to build strong relationships.

Requirements

• A minimum of 3 years of experience in tourism development, marketing, or a related field.
• Strong understanding of the tourism industry and regional development principles.
• Excellent project management, research, and analytical skills.
• Proficiency in developing and implementing strategic plans.
• Strong communication, presentation, and interpersonal skills.
• Experience in stakeholder engagement and partnership building.
• Ability to work independently and as part of a team.
• Proficiency in relevant software, including Microsoft Office Suite and CRM systems.
• A degree in Tourism Management, Marketing, Development Studies, or a related field.
• Must be legally authorized to work in South Africa .

Benefits

This position offers a competitive salary and benefits package, including medical aid and retirement fund contributions. Opportunities for professional development and networking within the tourism sector are available. The Tourism Development Officer will have the chance to make a significant impact on the tourism landscape of Mahikeng . Join a passionate team dedicated to showcasing the region's unique offerings.