Tourism Product Development Officer - Mahikeng

Placements24; LegKraal Gate; On-site; ZAR 300,000 - 520,000; Part time

Benefits offered by this job

Professional development opportunities

Community-focused work

Job summary

Placements24 in Mahikeng, North West, seeks a proactive Tourism Product Development Officer to identify, design, and develop new tourism experiences that showcase Mahikeng's heritage and natural attractions. You will collaborate with communities, local businesses, and stakeholders to turn ideas into sustainable offerings.

The role combines research, project management, and stakeholder engagement to support regional development, visitor itineraries, and capacity building for local entrepreneurs.

Qualifications

• Proven experience in tourism product development, project management, or related field.
• Strong understanding of tourism industry, market dynamics, and customer needs.
• Excellent research, analytical, and problem-solving skills.
• Demonstrated ability to collaborate with diverse stakeholders, including communities.
• Knowledge of cultural heritage, attractions, and Mahikeng economy.

Responsibilities

• Identify opportunities for new tourism product development in Mahikeng.
• Conceptualize, design, and develop innovative tourism experiences and packages.
• Conduct feasibility studies and market research for proposed products.
• Collaborate with local businesses, artisans, and community groups to develop offerings.
• Provide support to entrepreneurs in product enhancement.
• Develop marketing and promotional materials for new products.
• Facilitate partnerships to enhance product integration.
• Monitor performance and suggest improvements.
• Stay updated on tourism trends and best practices.
• Contribute to strategic planning for tourism development in North West.

Skills

Tourism product development

Project management

Stakeholder engagement

Research & analysis

Education

Bachelor's degree in Tourism Management

Job description

About the Role

Our client, an organization dedicated to fostering tourism growth in the Mahikeng region, is seeking a proactive and creative Tourism Product Development Officer. This role is critical in identifying, conceptualizing, and developing new tourism products and experiences that showcase the unique cultural heritage, natural attractions, and economic potential of the North West province. You will work collaboratively with local communities, tourism businesses, and stakeholders to create sustainable and appealing tourism offerings. The ideal candidate possesses a strong understanding of tourism trends, excellent project management skills, and a passion for regional development. You will be instrumental in designing visitor itineraries, supporting local entrepreneurs, and enhancing the overall visitor experience in and around Mahikeng . We are looking for an individual with strong analytical and creative abilities, capable of turning potential into tangible tourism assets. This position offers a fantastic opportunity to make a significant impact on the local economy and cultural landscape. Your expertise in product development and stakeholder engagement will be key to success in this role. This position requires on-site presence in Mahikeng to engage effectively with local communities and businesses.

Key Responsibilities

• Identify opportunities for new tourism product development in the Mahikeng region.
• Conceptualize, design, and develop innovative tourism experiences and packages.
• Conduct feasibility studies and market research for proposed tourism products.
• Collaborate with local businesses, artisans, and community groups to develop offerings.
• Provide support and guidance to tourism entrepreneurs in product enhancement.
• Develop marketing and promotional materials for new tourism products.
• Facilitate partnerships between tourism stakeholders to enhance product integration.
• Monitor the performance of developed tourism products and recommend improvements.
• Stay updated on national and international tourism trends and best practices.
• Contribute to strategic planning for tourism development in the North West province.

Requirements

• Proven experience in tourism product development, project management, or a related field.
• Strong understanding of the tourism industry, market dynamics, and customer needs.
• Excellent research, analytical, and problem‑solving skills.
• Demonstrated ability to work collaboratively with diverse stakeholders, including community members.
• Knowledge of cultural heritage, natural attractions, and local economies relevant to Mahikeng .
• Experience in developing business plans or proposals for tourism projects.
• Bachelor's degree in Tourism Management, Business Administration, Development Studies, or a related field is preferred.
• Strong communication, presentation, and report‑writing skills.
• Ability to work independently and manage multiple projects effectively.
• Passion for sustainable tourism and regional economic development in Mahikeng .

Benefits

• This contractor position offers a competitive annual salary of R , paid monthly.
• You will gain valuable experience in regional tourism development and have the opportunity to work closely with local communities in Mahikeng .
• This role provides a chance to shape the tourism landscape of the North West province and support local economic growth.
• Professional development opportunities may be available based on project needs.
• You will be part of a team focused on bringing authentic and engaging experiences to visitors.
• The work environment is dynamic and community-focused, directly impacting the region’s appeal.