Regional Tourism Development Officer

Placements24; Upington; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Competitive salary

Medical aid

Retirement benefits

Annual leave

Professional development

Dynamic work environment

Regional impact

Job summary

Placements24 seeks a Regional Tourism Development Officer for the Northern Cape. Identify opportunities, support tourism businesses, and develop new attractions to boost visitor numbers and regional economic impact.

Role requires strong tourism knowledge, stakeholder engagement, and willingness to travel within the province to collaborate with government, private sector, and communities, showcasing the region's diverse landscapes and heritage.

Qualifications

• Minimum of 4 years of experience in tourism development or related field.
• Proven ability to conceptualize new tourism products and experiences.
• Strong understanding of tourism industry trends and development principles.
• Excellent stakeholder engagement, negotiation, and communication skills.
• Experience in project management and report writing.
• Willingness to travel within the Northern Cape.

Responsibilities

• Identify and assess tourism development opportunities within the Northern Cape.
• Provide support and guidance to tourism enterprises.
• Develop and implement strategies for new product and experience development.
• Facilitate collaboration among government, private sector, and communities.
• Conduct market research and feasibility studies for proposed projects.
• Promote investment in the tourism sector within the region.
• Assist in regional tourism marketing plan development and implementation.
• Monitor and evaluate the impact of tourism initiatives.
• Represent the agency at industry forums and meetings.

Skills

Stakeholder engagement

Negotiation

Communication

Strategic thinking

Market understanding

Education

Tourism Management degree

Economics degree

Business Administration degree

Job description

About the Role

Our client, a provincial development agency in the **Northern Cape**, is seeking a motivated and strategic Regional Tourism Development Officer. This role is critical in fostering the growth and sustainability of the tourism sector within the **Northern Cape** province. You will be responsible for identifying opportunities, supporting tourism businesses, developing new attractions and experiences, and implementing initiatives that enhance visitor numbers and economic impact. The ideal candidate will have a strong understanding of tourism principles, excellent stakeholder engagement skills, and a passion for showcasing the unique potential of the **Northern Cape**'s diverse landscapes and cultural heritage. This is an impactful position contributing to regional economic development through tourism.

Key Responsibilities

• Identify and assess tourism development opportunities within the **Northern Cape**.
• Provide support and guidance to existing and emerging tourism enterprises.
• Develop and implement strategies for new product and experience development.
• Facilitate collaboration among tourism stakeholders, including government, private sector, and communities.
• Conduct market research and feasibility studies for proposed tourism projects.
• Promote investment in the tourism sector within the region.
• Assist in the development and implementation of regional tourism marketing plans.
• Monitor and evaluate the impact of tourism development initiatives.
• Represent the agency at relevant industry forums and meetings.

Requirements

• Minimum of 4 years of experience in tourism development, economic development, or a related field.
• Proven ability to identify and conceptualize new tourism products and experiences.
• Strong understanding of the tourism industry, market trends, and development principles.
• Excellent stakeholder engagement, negotiation, and communication skills.
• Experience in project management and report writing.
• A degree in Tourism Management, Economics, Business Administration, or a related discipline.
• In-depth knowledge of the **Northern Cape** region's tourism assets and potential.
• Ability to work independently and as part of a team, with some remote project coordination.
• Willingness to travel within the province as required.

Benefits

• Competitive salary commensurate with experience.
• Opportunity to shape tourism in the vast and promising **Northern Cape**.
• Comprehensive medical aid and retirement benefits.
• Generous annual leave.
• Professional development opportunities.
• Dynamic work environment with diverse responsibilities.
• Contribute to the economic growth and sustainability of the region.