Telesales / Lead Generator

Be Different; Midrand; On-site; ZAR 180,000 - 240,000; Full time

Job summary

Be Different is seeking a target-driven sales professional in Midrand to engage prospects via outbound calls and build a sustainable sales pipeline. You will identify decision-makers, understand business needs, and present IT, telecoms and office automation solutions with a focus on recurring revenue models.

The role emphasizes quality conversations over volume, requiring persistence, organization and the ability to nurture opportunities through multiple engagements toward longer sales cycles.

Qualifications

• Strong telephone-based sales and communication skills.
• Ability to have meaningful business conversations with decision-makers.
• Excellent questioning and listening skills.
• Strong lead qualification skills.
• Commercial awareness and ability to recognise sales opportunities.
• Confidence in dealing with business owners, managers and senior decision-makers.
• Persistence with staying professional and non-aggressive.
• Strong relationship-building abilities.
• Excellent follow-up and pipeline-management discipline.
• Ability to work independently and take ownership of opportunities.
• Good organisational and administrative skills.
• Results-driven mindset focused on quality over activity.

Responsibilities

• Contact and engage prospects from company-provided databases and hot lead lists.
• Conduct approximately 20-30 quality outbound calls per day with productive conversations.
• Identify decision-makers and establish relationships with relevant stakeholders.
• Understand prospects' environment, requirements and pain points.
• Identify opportunities across office automation, PBX/telecom and IT solutions.
• Explain solutions aligned to rental/recurring-service models.
• Qualify opportunities based on requirements, timing and budget.
• Generate qualified appointments and sales opportunities.
• Follow up with prospective clients professionally and consistently.
• Nurture opportunities through the sales cycle and longer-term accounts.

Skills

Outbound sales

Prospecting

Lead qualification

Relationship building

Pipeline management

Negotiation

Communication

Independence

Job description

The successful candidate should demonstrate:

• Strong telephone-based sales and communication skills
• The ability to have meaningful business conversations with decision-makers
• Excellent questioning and listening skills
• Strong lead qualification skills
• Commercial awareness and the ability to recognise genuine sales opportunities
• Confidence in dealing with business owners, managers and senior decision-makers
• Persistence without being overly aggressive
• Strong relationship-building abilities
• Excellent follow-up and pipeline-management discipline
• Ability to work independently and take ownership of opportunities
• Good organisational and administrative skills
• A results-driven mindset with a focus on (quality rather than activity for activity's sake)

Key performance indicators will include:

• Approximately (20-30 quality outbound calls per day)
• Quality of prospect engagement
• Qualified leads and appointments generated
• Opportunities added to the sales pipeline
• Consistency and quality of follow-up
• Progression of opportunities through the sales cycle
• Gross profit generated from successful opportunities
• Development of repeat and ongoing business from existing clients

Key Responsibilities:

• Contact and engage prospects from company-provided databases and hot lead lists
• Conduct approximately 20-30 quality outbound calls per day, with the emphasis on productive conversations rather than call volume
• Identify decision-makers and establish relationships with relevant stakeholders
• Understand each prospect's current environment, business requirements and potential pain points
• Identify opportunities across office automation, PBX/telecommunications and IT-related solutions
• Understand and confidently communicate solutions structured around rental and recurring-service models
• Qualify opportunities based on client requirements, timing, budget and decision-making processes
• Generate qualified appointments and sales opportunities
• Conduct professional and consistent follow-ups with prospective clients
• Nurture longer-term opportunities through the sales cycle
• Re-engage and develop opportunities within existing client accounts
• Work closely with the sales team to facilitate opportunities through to quotation and closure
• Maintain accurate records of calls, conversations, follow-ups and opportunities
• Develop a healthy and sustainable sales pipeline
• Build long-term client relationships that can generate repeat and ongoing business

This is not a high-volume call-centre role, we are not looking for someone whose success is measured by making 100+ calls per day. The focus is on 20-30 quality, well-prepared conversations per day, meaningful client engagement and building a sustainable sales pipeline.

The successful candidate will therefore need to be persistent, organised and comfortable nurturing opportunities through multiple engagements rather than expecting every conversation to result in an immediate sales. Understanding that deals within office automation, telecommunications and IT often have longer sales cycles and therefore require patience, persistence and disciplined follow-up.

Performance Expectations: Performance will not be measured purely on the number of calls made