Technical Commercial Lead - Biologicals

Mayfly Agri; Gauteng; Sur place; ZAR 900 000 - 1 300 000; Plein temps

Résumé du poste

Mayfly Agri is seeking a seasoned professional to lead commercial excellence in its biologicals portfolio. You will translate strategic goals into field plans, align technical positioning with commercial messaging, and drive demand through targeted campaigns.

You will oversee on-farm trials, communicate results to stakeholders, and collaborate with R&D, marketing, and supply chain to ensure successful product positioning and delivery across South Africa.

Qualifications

• Bachelor's degree in Agriculture or related field.
• 7-10 years in Agriculture/Agri-Inputs with bio-stimulants or soil health exposure.
• Experience in commercial/technical/product management in agriculture.
• Strong crop production knowledge, especially row crops.
• Ability to interpret data, run or oversee field trials, translate to commercial outcomes.
• Experience training sales teams and agronomists.
• Strong market/industry knowledge in SA agriculture.
• Customer relationship and stakeholder engagement with farmers and partners.
• Results-driven with commercial acumen and problem-solving ability.
• Valid driver’s license and willingness to travel extensively.

Responsabilités

• Lead implementation of commercial excellence frameworks across the biologicals business.
• Ensure alignment between technical positioning and commercial messaging of biological products.
• Design and execute demand generation programmes to increase awareness, trial, and usage of biological products.
• Support and oversee on-farm trials, demonstrations, and validation with internal stakeholders.
• Interpret field trial data, validate product performance, and communicate results to stakeholders.
• Collaborate with the Agronomy Manager to develop technical campaigns and grower-focused messaging.
• Serve as technical expert and contact for customers by delivering agronomic recommendations.
• Provide tailored technical and commercial solutions to key accounts and address challenges.
• Drive adoption of biological products by identifying barriers and implementing solutions.
• Develop tools and best practices to support product use.
• Train and upskill sales teams and agronomists on biological products.

Connaissances

Commercial acumen

Stakeholder engagement

Training delivery

Communication skills

Formation

Bachelor's degree in Agriculture or related field

Description du poste

Minimum requirements for the role:

• Must have a bachelor's degree in Agriculture, Agronomy, Soil Science, Plant Science, or a related field
• Minimum 7-10 years' experience in Agriculture or Agri-Inputs, with direct exposure to biological products (bio-stimulants, microbes, or soil health solutions)
• Proven experience in a commercial, technical, or product management role within the agricultural sector
• Strong understanding of crop production systems, particularly row crops (horticulture experience is advantageous)
• Demonstrated ability to interpret scientific data, conduct or oversee field trials, and translate results into commercial outcomes
• Experience developing and delivering training programmes for sales teams and agronomists
• Solid market and industry knowledge, including competitor activity, regulatory environments, and customer needs in South African agriculture
• Proven customer relationship management and stakeholder engagement skills with farmers, agronomists, and channel partners
• Results-driven mindset with strong commercial acumen, problem-solving ability, and the capacity to influence without direct authority
• Must have a valid driver's license and willingness to travel extensively across field and office environments

The successful candidate will be responsible for:

• Leading the implementation of commercial excellence frameworks across the biologicals business and translating strategic goals into actionable field-level plans to drive revenue growth.
• Ensuring strong alignment between technical positioning and commercial messaging of biological products.
• Designing and executing demand generation programmes to increase awareness, trial, and usage of biological products.
• Supporting, coordinating, and overseeing on-farm trials, demonstrations, and validation programmes with internal stakeholders, including commercial agronomists and development and innovation teams.
• Interpreting field trial data, validating product performance, and communicating results effectively to internal and external stakeholders.
• Collaborating with the Agronomy Manager to develop compelling technical campaigns and grower-focused messaging.
• Serving as the primary technical expert and key point of contact for customers, including farmers and agronomists, by delivering agronomic recommendations that integrate biological products into conventional fertilizer programmes.
• Providing tailored technical and commercial solutions to key accounts while addressing customer challenges to build high levels of trust.
• Driving adoption of biological products by identifying barriers and implementing targeted solutions to overcome them.
• Developing practical tools, guidelines, and best practices to support consistent and effective product use.
• Training and upskilling sales teams and agronomists on biological products, including positioning, application, value delivery, and technical knowledge.
• Working closely with R&D, marketing, sales, and supply chain teams to ensure successful product positioning, development, and delivery.
• Providing technical insights to inform product development, lifecycle management, and innovation pipelines.
• Monitoring industry trends, competitor activity, regulatory developments, and gathering customer feedback to refine product offerings and provide strategic insights to leadership.
• Acting as a thought leader by contributing to industry forums, shaping best practices, and translating scientific advancements into market-ready biological solutions.

Please note that subsequent to the screening and shortlisting process, all further communication will be entered into only with the shortlisted candidates. If you do not receive any feedback from us within 2 weeks of applying, please consider your application unsuccessful.