Area Manager - Biologicals

Mayfly Agri (Pty) Ltd; Polokwane; On-site; ZAR 350,000 - 520,000; Full time

Job summary

Mayfly Agri (Pty) Ltd is seeking a field-based Agricultural Sales Specialist in the Limpopo region to manage and grow a portfolio of biological products. You will provide technical IPM guidance, conduct on-farm demonstrations, and work with distributors to expand market share.

You will travel extensively within the territory, support customers with tailored product packages, and maintain accurate CRM records and sales data for executive reporting.

Qualifications

• Degree or Diploma in Agriculture or similar science degree.
• Minimum 2 years' sales experience in agricultural products.
• Strong understanding of summer row crops (grains) and regional crops including citrus, subtropical fruits, grapes, vegetables, berries, and nuts.
• Self-disciplined, independent worker with good communication and teamwork.

Responsibilities

• Manage and grow an existing customer portfolio through regular engagement and ongoing support.
• Proactively acquire new business and expand market share for biological products in the region.
• Provide expert IPM technical advice and tailor custom product packages.
• Develop and execute a targeted sales plan with the Sales Manager and key distributors.
• Efficiently manage daily schedule, customer data, and sales pipeline using CRM tools.
• Handle client follow-ups, administration, and logistics for orders.
• Conduct on-farm visits, product demonstrations, and field trials.
• Build and maintain relationships with distributors, growers, and other stakeholders.
• Monitor market trends and report performance, forecasts and opportunities to management.
• Participate in industry events, trade shows, and training sessions.

Skills

Sales experience

CRM software

Communication

Travel willingness

Education

Degree/Diploma in Agriculture

Tools

CRM tools

Job description

Minimum requirements for the role:

• Must have a Degree or Diploma in Agriculture or similar science degree
• Minimum 2 years' sales experience specifically in agricultural products (experience in agricultural biological products is advantageous)
• Must have a strong practical understanding of summer row crops (grains) plus regional crops including citrus, subtropical fruits, grapes, vegetables, berries, and nuts
• Self-disciplined, independent worker with a positive team-player attitude and excellent communication skills
• Must have a valid drivers licence and full willingness to travel extensively within the assigned territory
• Must be based or willing to be based in the region

The successful candidate will be responsible for:

• Managing and growing an existing customer portfolio through regular engagement and ongoing support.
• Proactively acquiring new business and expanding market share for biological products in the region.
• Providing expert technical advice on integrated pest management (IPM) and tailoring custom product packages to individual customer needs.
• Developing and executing a targeted sales plan in collaboration with the Sales Manager and key distributors.
• Efficiently managing daily schedule, customer data, and sales pipeline using CRM tools.
• Handling all client follow-ups, technical queries, administration, and logistics coordination for orders.
• Conducting on-farm visits, product demonstrations, and field trials to showcase the performance and application of biological solutions.
• Building and maintaining strong, long-term relationships with distributors, growers, and other industry stakeholders.
• Monitoring market trends, competitor activities, and customer feedback; reporting performance, forecasts, and opportunities to management.
• Participating in industry events, trade shows, and training sessions to promote biological solutions and stay at the forefront of crop protection knowledge.