Strategic Paid Media Lead - Multifamily (Remote)

Blacksmith Agency LLC; Pretoria; Remote; ZAR 1,314,000 - 1,971,000; Full time

Job summary

Blacksmith Agency is a remote AI-first digital agency seeking a Paid Media Manager, Multifamily. You will own paid media for a book of multifamily clients, guiding targeting, budgets, roadmaps and client storytelling when asked why. You are the strategic voice at the table and you make the calls.

You bring 3+ years hands-on in Google Ads and Meta, with a proven track record of moving ROAS/CPA metrics. Agency experience across several clients and clear spoken English with US clients on live calls

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized campaigns.
• Proven record of improving ROAS, CPA or pipeline metrics.
• Agency experience managing multiple clients simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for Google Ads, Meta, LinkedIn and Microsoft Ads for your clients.
• Handle budget allocation, bidding, targeting and creative testing.
• Track conversions with GA4, tag manager and platform pixels.
• Develop 90 day and quarterly roadmaps and explain the numbers on calls.
• Grow accounts through retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

Agency experience

English communication

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is a remote AI-first digital agency seeking a Paid Media Manager, Multifamily. You will own paid media for a book of multifamily clients, guiding targeting, budgets, roadmaps and client storytelling when asked why. You are the strategic voice at the table and you make the calls.

You bring 3+ years hands-on in Google Ads and Meta, with a proven track record of moving ROAS/CPA metrics. Agency experience across several clients and clear spoken English with US clients on live calls