Strategic Marketing Lead - Asset Management

Old Mutual Life Assurance Company (SA) Ltd; Cape Town; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

Old Mutual Life Assurance Company (SA) Ltd in Cape Town is seeking a senior marketing professional to translate strategy into actionable plans and drive integrated campaigns across digital, content, events, and client engagement. You will lead end-to-end campaign delivery and collaborate with internal teams and external partners to implement go-to-market initiatives.

The role requires 7+ years in asset management or similarly complex environments, with a proven track record in technical

Qualifications

• 7+ years’ progressive marketing experience, ideally within asset management, investments, wealth management or a similarly complex, regulated environment.
• Strong track record of leading integrated marketing campaigns and go-to-market activity with measurable outcomes.
• Proven experience in technical/product marketing and understanding of the investment ecosystem.
• Proven ability to lead complex, cross-functional marketing initiatives from brief to delivery.
• Strong strategic and commercial judgement translating business context into marketing activity.

Responsibilities

• Translate marketing strategy into actionable plans and campaigns with measurable metrics and outcomes.
• Execute marketing initiatives across digital, content, events, product, and client engagement activities.
• Track campaign performance and provide reporting and recommendations for optimisation.
• Lead end-to-end delivery of integrated marketing campaigns across channels.
• Drive go-to-market planning and execution for key products and services.
• Collaborate with internal stakeholders and external partners to implement marketing plans.
• Develop and manage marketing content including presentations, brochures, articles, web content, email, and social media.
• Partner with investment and business development teams to create client-focused narratives.
• Build and maintain strong relationships with stakeholders and coordinate with agencies.
• Monitor competitor activity, industry trends, and market developments; share insights.

Skills

Adaptive Thinking

Brand Development

Campaign Management

Change Management

Commercial Acumen

Cultural Awareness

Data Compilation

Evaluating Information

Executing Plans

Managerial Accounting

Market Analysis

Media Management

Oral Communications

Professional Presentation

Target Market Segmentation

Education

Masters (NQF 9)

Job description

Old Mutual Life Assurance Company (SA) Ltd in Cape Town is seeking a senior marketing professional to translate strategy into actionable plans and drive integrated campaigns across digital, content, events, and client engagement. You will lead end-to-end campaign delivery and collaborate with internal teams and external partners to implement go-to-market initiatives.

The role requires 7+ years in asset management or similarly complex environments, with a proven track record in technical