Senior Marketing Strategy & Campaign Lead

Old Mutual South Africa; Cape Town; On-site; ZAR 800,000 - 1,200,000; Full time

Job summary

Old Mutual South Africa is seeking an experienced Senior Marketing Specialist to lead key marketing initiatives for Symmetry’s investment capabilities, propositions and business development priorities. You will drive planning, content creation, and client-facing activity in collaboration with the Head of Marketing and stakeholders across the business and beyond.

Responsibilities include translating strategy into actionable campaigns, delivering integrated marketing across channels, and

Qualifications

• 7+ years’ progressive marketing experience, ideally within asset management, investments, wealth management or a similarly complex, regulated environment.
• Strong track record of leading integrated marketing campaigns and go-to-market activity, translating business and commercial objectives into high-quality marketing execution with measurable outcomes.
• Proven experience in technical /product marketing and a good understanding of the investment eco-system
• Proven ability to lead complex, cross-functional marketing initiatives from brief through to delivery, managing multiple workstreams, stakeholders, dependencies and competing priorities.
• Strong strategic and commercial judgement, with the ability to understand the broader business context and translate it into relevant, effective marketing activity.
• Comfortable balancing strategic context with hands-on delivery, and working in a complex, fast-paced environment.

Responsibilities

• Translate marketing strategy into actionable plans and campaigns with measurable metrics and outcomes.
• Execute marketing initiatives across digital, content, events, product, and client engagement activities in support of the business plan and strategy
• Track campaign performance and provide reporting and recommendations for optimisation.
• Lead the end-to-end delivery of integrated marketing campaigns across multiple channels, ensuring alignment to business, brand and commercial objectives.
• Drive go-to-market planning and execution for key products, propositions, services and strategic business initiatives.
• Work with internal stakeholders and external partners to ensure seamless implementation of marketing plans.
• Develop and manage marketing content including presentations, brochures, articles, web content, email communications, social media content, and thought leadership pieces.
• Partner with investment and business development teams to develop compelling, client-relevant narratives and collateral for Symmetry’s capabilities and propositions, translating complex investment thinking into clear, differentiated marketing communications.
• Build and maintain strong working relationships with all key stakeholders.
• Monitor competitor activity, industry trends, and market developments.
• Share relevant insights with marketing and business stakeholders.
• Identify opportunities to improve marketing effectiveness and audience engagement.

Skills

Adaptive Thinking

Brand Development

Campaign Management

Change Management

Commercial Acumen

Cultural Awareness

Data Compilation

Evaluating Information

Executing Plans

Managerial Accounting

Market Analysis

Media Management

Oral Communications

Professional Presentation

Target Market Segmentation

Education

NQF Level 9 – Masters

Job description

Old Mutual South Africa is seeking an experienced Senior Marketing Specialist to lead key marketing initiatives for Symmetry’s investment capabilities, propositions and business development priorities. You will drive planning, content creation, and client-facing activity in collaboration with the Head of Marketing and stakeholders across the business and beyond.

Responsibilities include translating strategy into actionable campaigns, delivering integrated marketing across channels, and