B2B Digital Marketing Lead — Group Functions

Old Mutual Life Assurance Company (SA) Ltd (PFA); Cape Town; On-site; ZAR 900,000 - 1,200,000; Full time

Job summary

Old Mutual Life Assurance Company (SA) Ltd (PFA) is recruiting a Digital Marketing Manager in Cape Town to develop integrated digital marketing strategies for B2B audiences, including institutions, corporates, investment firms, and financial advisers. You will translate stakeholder budgets into channel strategies and drive engagement, thought leadership and platform adoption across business units.

Responsibilities include governance, collaboration with Brand and Product teams, SEO support, and

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Relevant digital marketing certifications advantageous.

Responsibilities

• Develop integrated digital marketing strategies aligned to Business Unit and Group Function objectives.
• Translate marketing briefs, budgets, and commercial objectives into channel and audience strategies and campaign plans.
• Lead full-funnel digital planning across awareness, consideration, engagement and adoption.
• Collaborate with Campaign Management and Paid Media Operations teams to ensure accurate implementation and effective execution.

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Relevant digital marketing certifications advantageous

Job description

Old Mutual Life Assurance Company (SA) Ltd (PFA) is recruiting a Digital Marketing Manager in Cape Town to develop integrated digital marketing strategies for B2B audiences, including institutions, corporates, investment firms, and financial advisers. You will translate stakeholder budgets into channel strategies and drive engagement, thought leadership and platform adoption across business units.

Responsibilities include governance, collaboration with Brand and Product teams, SEO support, and