Strategic IMC Lead (Part-Time Contractor)

Standard Bank Group; Johannesburg; Presencial; ZAR 344.000 - 620.000; A tiempo parcial

Descripción de la vacante

Standard Bank Group in Johannesburg seeks an Integrated Marketing & Communication Specialist (Contractor Role) to drive IMC campaigns across channels, ensuring a cohesive and compelling message for the target audience. The role requires 5+ years engaging executives and delivering high-impact strategies within the financial services landscape.

You will leverage marketing technology, manage digital channels, and collaborate with cross-functional teams to achieve business objectives in a fast-paced

Formación

• 5+ years' experience engaging and influencing executive stakeholders.
• Strong understanding of the financial services landscape and trends.
• Proven ability to leverage marketing technology including automation, CRM, analytics, and campaign tools.
• Ability to create innovative, customer-centric campaigns that resonate with target audiences.
• Hands-on experience across digital marketing channels including social media, email, content, SEO/SEM.
• Data-driven mindset with ability to use insights to measure and optimise campaigns.
• Excellent project management skills with multiple priorities and deadlines.
• Proven ability to collaborate with cross-functional teams.

Responsabilidades

• Implement integrated marketing and communication campaigns for the BU/country segment to ensure cohesive delivery across advertising, direct, and digital channels.
• Deliver a consistent and compelling message to target audiences while aligning with Group standards.
• Collaborate with stakeholders to optimize performance and drive commercial outcomes.

Conocimientos

Stakeholder engagement

Executive presence

Digital marketing

Data-driven decisions

Campaign management

Cross-functional collaboration

Marketing analytics

Project management

Brand activations

Sponsorship leverage

Educación

First Degree in Business Commerce

Marketing

Herramientas

Marketing automation

CRM systems

Analytics tools

Campaign management solutions

Descripción del empleo

Standard Bank Group in Johannesburg seeks an Integrated Marketing & Communication Specialist (Contractor Role) to drive IMC campaigns across channels, ensuring a cohesive and compelling message for the target audience. The role requires 5+ years engaging executives and delivering high-impact strategies within the financial services landscape.

You will leverage marketing technology, manage digital channels, and collaborate with cross-functional teams to achieve business objectives in a fast-paced