Marketing Specialist

Hire Resolve; Pretoria; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Job summary

A leading financial services company is seeking a dynamic Marketing Specialist in Pretoria. This permanent position focuses on influencer-driven marketing initiatives critical for business growth. The ideal candidate will possess over 7 years in influencer marketing and demonstrate expertise in strategic thinking, content development, and campaign analysis. Responsibilities include managing influencers, planning events, and executing brand-aligned campaigns, along with adhering to regulatory compliance. Competitive salary offered.

Qualifications

• Minimum 7 years in influencer marketing or social media management, preferably in financial services.
• Proven experience managing budgets, contracts, and campaigns.
• Strong background in branding strategies, advertising, and PR.
• Proficient in Microsoft Office; Adobe Suite is a plus.

Responsibilities

• Develop and implement influencer marketing strategies.
• Manage personal brands and outputs of influencers.
• Execute innovative campaigns conforming to brand values.
• Execute innovative, brand-aligned campaigns.
• Ensure influencer content complies with brand guidelines and values.
• Monitor campaign performance and provide insights for optimisation.

Skills

Verbal communication in English

Verbal communication in Afrikaans

Creative brand alignment

Leadership under deadlines

Group facilitation

Analytical thinking

Education

Bachelor’s degree in Marketing or Communications

Tools

Microsoft Office

Adobe Suite

Job description

A major Financial Services Provider (FSP) is seeking a dynamic and experienced Marketing Specialist to join its team in Pretoria. This permanent position offers an exciting opportunity to shape and lead influencer-driven marketing initiatives that directly support business growth.

The ideal candidate will have a proven track record in thought leadership and influencer marketing, with the ability to position top-level management as trusted voices in financial well-being. This role blends strategic thinking, content development, campaign execution, and performance analysis to drive brand visibility and engagement across multiple platforms.

1. Processes

• Develop and implement influencer/thought leadership marketing strategies across various channels to support brand and revenue goals.
• Manage personal brands and outputs of influencers and thought leaders.
• Plan and oversee influence-driven events aligned with marketing objectives.
• Execute innovative, brand-aligned campaigns.
• Ensure all influencer content complies with brand guidelines and values.
• Manage influencer diaries and media schedules.
• Align campaigns with advisor-led sales initiatives.
• Coordinate with legal and compliance teams to ensure regulatory adherence.
• Monitor campaign performance (engagement, reach, ROI) and provide insights for optimisation.

2. People

• Build and maintain strong relationships with influencers, agencies, and relevant thought leaders.
• Act as the main liaison between influencers and the organisation, offering feedback and support.
• Collaborate with internal teams (sales, marketing) to ensure campaign consistency.
• Foster a collaborative and innovative team culture.

3. Technology

• Use analytics tools to track influencer campaign success.
• Identify and vet potential influencers using digital tools.
• Stay updated on emerging platforms and tools in influencer marketing.
• Ensure seamless integration of influencer campaigns across the organisation’s digital channels.

Requirements

Formal Education

• Bachelor’s degree in Marketing, Communications, or a related field.

Experience

• Minimum 7 years in influencer/thought leadership marketing or social media management (preferably in financial services).
• Proven experience managing budgets, contracts, and campaigns.
• Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook); Adobe Suite is a plus.
• Strong background in planning, branding strategies, advertising, and PR.

Language Requirements

• Proficiency in English and Afrikaans.

Knowledge

• Deep understanding of South African audience segmentation and financial demographics.
• Expertise in influencer positioning, earned media, and scalable thought leadership.
• Up-to-date with trends across social platforms and influencer marketing.
• Knowledge of competitors and compliance-sensitive communication within financial services.
• Project management with the ability to handle multiple initiatives simultaneously.
• Awareness of South African media trends.

Skills

• Advanced verbal and written communication in both English and Afrikaans.
• Strong storytelling and creative brand alignment capabilities.
• Ability to motivate and lead teams under tight deadlines.
• Skilled in facilitating group discussions and collaboration.
• Innovative thinking and a holistic understanding of business goals.

Please Note, if you don't match the Requirements or Industry, you won't be consider for this role.

Benefits

• Competitive salary.

• Contact Hire Resolve for your next career-changing move today

  • Apply for this role today, contact Lidene Pienaar at Hire Resolve or on LinkedIn
  • Send me your CV on [e-mail]
  • You can also visit the Hire Resolve website: hireresolve.us
  • Please use "Marketing Specialist" as your subject line when applying via email

  We will contact you telephonically in 3 days should you be suitable for this vacancy. If you are not suitable, we will put your CV on file and contact you regarding any future vacancies that arise