Integrated Marketing & Communication Specialist

Standard Bank Group; Johannesburg; On-site; ZAR 344,000 - 620,000; Part time

Job summary

Standard Bank Group in Johannesburg seeks an Integrated Marketing & Communication Specialist (Contractor Role) to drive IMC campaigns across channels, ensuring a cohesive and compelling message for the target audience. The role requires 5+ years engaging executives and delivering high-impact strategies within the financial services landscape.

You will leverage marketing technology, manage digital channels, and collaborate with cross-functional teams to achieve business objectives in a fast-paced

Qualifications

• 5+ years' experience engaging and influencing executive stakeholders.
• Strong understanding of the financial services landscape and trends.
• Proven ability to leverage marketing technology including automation, CRM, analytics, and campaign tools.
• Ability to create innovative, customer-centric campaigns that resonate with target audiences.
• Hands-on experience across digital marketing channels including social media, email, content, SEO/SEM.
• Data-driven mindset with ability to use insights to measure and optimise campaigns.
• Excellent project management skills with multiple priorities and deadlines.
• Proven ability to collaborate with cross-functional teams.

Responsibilities

• Implement integrated marketing and communication campaigns for the BU/country segment to ensure cohesive delivery across advertising, direct, and digital channels.
• Deliver a consistent and compelling message to target audiences while aligning with Group standards.
• Collaborate with stakeholders to optimize performance and drive commercial outcomes.

Skills

Stakeholder engagement

Executive presence

Digital marketing

Data-driven decisions

Campaign management

Cross-functional collaboration

Marketing analytics

Project management

Brand activations

Sponsorship leverage

Education

First Degree in Business Commerce

Marketing

Tools

Marketing automation

CRM systems

Analytics tools

Campaign management solutions

Job description

Integrated Marketing & Communication Specialist (Contractor Role)

• Part-time


• Business Segment: Business & Commercial Banking

Standard Bank Group is a leading Africa-focused financial services group, and an innovative player on the global stage, that offers a variety of career-enhancing opportunities – plus the chance to work alongside some of the sector’s most talented, motivated professionals. Our clients range from individuals, to businesses of all sizes, high net worth families and large multinational corporates and institutions. We’re passionate about creating growth in Africa. Bringing true, meaningful value to our clients and the communities we serve and creating a real sense of purpose for you.

To implement winning Integrated Marketing and Communication (IMC) campaigns for the BU/country segment / sector / product / coverage area in scope, ensuring cohesive and integrated marketing delivery across all advertising, direct marketing and digital marketing channels and activities to deliver a consistent and compelling message to target audiences. To contribute to marketing excellence, innovation, partnerships, and collaboration in the BU/country whilst aligning to the Group standards.

Type of Qualification: First Degree
Field of Study: Business Commerce, Marketing

Experience Required

• 5+ years' experience engaging and influencing stakeholders at Executive level, developing and delivering high-impact marketing strategies and plans.


• Strong understanding of the financial services landscape, including market trends, customer behaviour, competitor activity, and emerging opportunities.


• Proven experience leveraging marketing technology, including marketing automation platforms, CRM systems, analytics tools, and campaign management solutions to optimise performance and drive results.


• Demonstrated ability to create and execute innovative, customer-centric campaigns that resonate with target audiences and strengthen brand engagement.


• Hands-on experience across digital marketing channels, including social media, email marketing, content marketing, SEO, and SEM.


• Data-driven mindset with the ability to use insights, metrics, and analytics to measure success, optimise campaigns, and inform decision-making.


• Exceptional project management skills, with experience managing multiple priorities, meeting deadlines, and delivering results in a dynamic environment.


• Proven ability to collaborate effectively with cross-functional teams, ensuring marketing initiatives are aligned to broader business objectives and commercial outcomes.


• Conveying Self-Confidence


• Developing Expertise


• Generating Ideas


• Interacting with People


• Interpreting Data


• Analysing and Interpreting Information


• Brand and Product Activations


• Campaign Planning & Execution


• Conducting Research


• Developing an Effective Media Mix


• Digital Media and Advertising


• Earned Media & PR


• Integrated Marketing


• Leveraging Sponsorships


• Managerial Budgeting

Please note: All our recruitment processes comply with the applicable local laws and regulations.