Strategic Growth Media Architect

Publicis Groupe Africa Pty Ltd; Durban; In loco; ZAR 900.000 - 1.300.000; Tempo pieno

Descrizione del lavoro

Publicis Groupe Africa Pty Ltd in Durban seeks an experienced Strategy Lead to own the strategic media answer for growth. You will interpret client briefs, define growth sources, and shape audience hypotheses to guide media decisions.

Collaborating with Journey Planners and clients, you’ll translate PCA insights into future campaigns, defining KPI logic and strategic implications that drive business results.

Competenze

• 3–6 years leading strategy for major campaigns or clients.
• Strategic thinking connects business problems to media opportunities.
• Category understanding: interpret market, consumer and competitor dynamics.
• Audience thinking: define growth audiences and behaviour change.
• Data interpretation: use research and audience data to support strategy.
• Storytelling: articulate the strategic answer clearly.
• Cross-functional leadership: guide planners and specialists without doing their roles.
• Measurement logic: define strategic KPIs and success criteria.

Mansioni

• Interpret the client brief into a clear media growth challenge.
• Understand category dynamics, competition, brand position and consumer behaviour.
• Define the source of growth: recruit, switch, retain, increase frequency, trade-up or cross-sell.
• Define the strategic audience hypothesis.
• Define the role media must play in solving the business problem.
• Provide the Journey Planner with clear strategic direction.
• Define strategic KPI logic before planning begins.
• Identify strategic implications from PCA for future campaigns.

Conoscenze

Strategic thinking

Audience thinking

Data interpretation

Storytelling

Cross-functional leadership

Measurement logic

Descrizione del lavoro

Publicis Groupe Africa Pty Ltd in Durban seeks an experienced Strategy Lead to own the strategic media answer for growth. You will interpret client briefs, define growth sources, and shape audience hypotheses to guide media decisions.

Collaborating with Journey Planners and clients, you’ll translate PCA insights into future campaigns, defining KPI logic and strategic implications that drive business results.