Strategic Growth Media Architect

Publicis Groupe; Durban; Vor Ort; ZAR 600.000 - 900.000; Vollzeit

Zusammenfassung

Publicis Groupe in South Africa seeks a Strategy Director to own the strategic media answer for growth, focusing on audience prioritisation, JTBD interpretation and growth KPIs.

You will interpret briefs, analyse category and competition, define growth sources, and provide strategic direction to Journey Planners. Collaboration with cross-functional teams is essential.

Candidates should have 3–6 years leading strategy for major campaigns, strong data interpretation, storytelling and KPI discipline.

Qualifikationen

• 3–6 years leading strategy for major campaigns or clients.
• Strategic thinking: Connect business problems to media opportunities.
• Category understanding: Interpret market, consumer and competitor dynamics.
• Audience thinking: Define growth audiences and behaviour change.
• Data interpretation: Use research and audience data to support strategy.
• Storytelling: Articulate the strategic answer clearly.
• Cross-functional leadership: Guide planners and specialists without doing their roles.
• Measurement logic: Define strategic KPIs and success criteria.

Aufgaben

• Interpret the client brief into a clear media growth challenge.
• Understand category dynamics, competition, brand position and consumer behaviour.
• Define the source of growth: recruit, switch, retain, increase frequency, trade-up or cross-sell.
• Define the strategic audience hypothesis.
• Define the role media must play in solving the business problem.
• Provide the Journey Planner with clear strategic direction.
• Define strategic KPI logic before planning begins.
• Identify strategic implications from PCA for future campaigns.

Kenntnisse

Strategic thinking

Category understanding

Audience thinking

Data interpretation

Storytelling

Cross-functional leadership

Measurement logic

Jobbeschreibung

Publicis Groupe in South Africa seeks a Strategy Director to own the strategic media answer for growth, focusing on audience prioritisation, JTBD interpretation and growth KPIs.

You will interpret briefs, analyse category and competition, define growth sources, and provide strategic direction to Journey Planners. Collaboration with cross-functional teams is essential.

Candidates should have 3–6 years leading strategy for major campaigns, strong data interpretation, storytelling and KPI discipline.