Growth Strategy Director, Media & Insights

Publicis Groupe Africa Pty Ltd; Durban; Presencial; ZAR 900.000 - 1.500.000; Jornada completa

Descripción de la vacante

Publicis Groupe Africa Pty Ltd, through Starcom, seeks a Senior Strategy Lead to own the growth-driven media answer, shaping audience priorities, JTBD, and growth-focused principles for major campaigns in South Africa.

You will interpret briefs, perform category and competitive analysis, define growth sources, craft strategic KPI logic, and guide planners with clear direction to drive measurable business outcomes.

Formación

• 6–9 years leading strategy for major campaigns or clients.
• Strategic thinking: connect business problems to media opportunities.
• Category understanding: interpret market, consumer and competitor dynamics.
• Audience thinking: define growth audiences and behaviour change.
• Data interpretation: use research and audience data to support strategy.
• Storytelling: articulate the strategic answer clearly.
• Cross-functional leadership: guide planners and specialists without doing their roles.
• Measurement logic: define strategic KPIs and success criteria.

Responsabilidades

• Interpret the client brief into a clear media growth challenge.
• Understand category dynamics, competition, brand position and consumer behaviour.
• Define the source of growth: recruit, switch, retain, increase frequency, cross-sell.
• Define the strategic audience hypothesis.
• Define the role media must play in solving the business problem.
• Provide the Journey Planner with clear strategic direction.
• Define strategic KPI logic before planning begins.
• Identify strategic implications from PCA for future campaigns.

Conocimientos

Strategy leadership

Strategic thinking

Category understanding

Audience thinking

Data interpretation

Storytelling

Cross-functional leadership

Measurement logic

Descripción del empleo

Publicis Groupe Africa Pty Ltd, through Starcom, seeks a Senior Strategy Lead to own the growth-driven media answer, shaping audience priorities, JTBD, and growth-focused principles for major campaigns in South Africa.

You will interpret briefs, perform category and competitive analysis, define growth sources, craft strategic KPI logic, and guide planners with clear direction to drive measurable business outcomes.