Strategic Growth Director, Media & Audience

Publicis Groupe Holdings B.V; Durban; Vor Ort; ZAR 900.000 - 1.200.000; Vollzeit

Zusammenfassung

Starcom, part of Publicis Groupe, is seeking a seasoned Strategy lead to own growth-driven media solutions for major campaigns. You will interpret briefs, define growth sources, and craft audience hypotheses with KPI logic to guide planning.

Core accountabilities include shaping the strategic growth narrative, interpreting category and competitive dynamics, and ensuring PCA implications are captured in future work. Highly senior, strategic thinker required.

Qualifikationen

• 6–9 years leading strategy for major campaigns or clients.
• Strategic thinking – Connect business problems to media opportunities.
• Category understanding – Interpret market, consumer and competitor dynamics.
• Audience thinking – Define growth audiences and behaviour change.
• Data interpretation – Use research and audience data to support strategy.
• Storytelling – Articulate the strategic answer clearly.
• Cross‑functional leadership – Guide planners and specialists without doing their roles.
• Measurement logic – Define strategic KPIs and success criteria.

Aufgaben

• Interpret the client brief into a clear media growth challenge.
• Understand category dynamics, competition, brand position and consumer behaviour.
• Define the source of growth: recruit, switch, retain, increase frequency, trade‑up or cross‑sell.
• Define the strategic audience hypothesis.
• Define the role media must play in solving the business problem.
• Provide the Journey Planner with clear strategic direction.
• Define strategic KPI logic before planning begins.
• Identify strategic implications from PCA for future campaigns.

Kenntnisse

Strategy leadership (6-9 yrs)

Strategic thinking

Category understanding

Audience thinking

Data interpretation

Storytelling

Cross-functional leadership

Measurement logic

Jobbeschreibung

Starcom, part of Publicis Groupe, is seeking a seasoned Strategy lead to own growth-driven media solutions for major campaigns. You will interpret briefs, define growth sources, and craft audience hypotheses with KPI logic to guide planning.

Core accountabilities include shaping the strategic growth narrative, interpreting category and competitive dynamics, and ensuring PCA implications are captured in future work. Highly senior, strategic thinker required.