Sports Sponsorship Activation Manager

Placements24; Vereeniging; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Remote work flexibility

Health & wellness benefits

Paid time off

Professional growth opportunities

Performance bonuses

Job summary

Placements24 is seeking a dynamic Sports Sponsorship Activation Manager to remotely strategize, develop, and execute engaging activation initiatives for premier sponsorship properties. You will translate sponsorship agreements into tangible experiences, driving brand visibility and meaningful engagement with target audiences.

Ideal candidates bring 5+ years in sponsorship activation or sports marketing, with proven ROI delivery, strong project management, and excellent stakeholder communication

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• Minimum of 5 years of experience in sponsorship activation, sports marketing, or related field.
• Proven track record of developing and executing impactful marketing campaigns and activations.
• Strong understanding of the sports industry and consumer engagement strategies.
• Excellent project management, organizational, and communication skills.
• Proficiency in digital marketing platforms and analytics tools.
• Ability to build and maintain strong relationships with clients and internal teams.
• Creative thinker with a passion for sports and brand building.
• Highly organized, self-motivated, and able to manage multiple projects remotely.

Responsibilities

• Develop and execute activation strategies for sports sponsorship properties.
• Manage relationships with sponsors to meet and exceed objectives.
• Collaborate with marketing, creative, and sales teams to align activation with brand strategy.
• Oversee on-site activations, digital campaigns, and experiential marketing initiatives.
• Measure and report ROI of sponsorship activations to sponsors and stakeholders.
• Identify new opportunities for sponsorship activation and partnership development.
• Manage budgets allocated for activation projects.
• Stay informed about industry trends and best practices.

Skills

Sponsorship activation

Sports marketing

Project management

Digital marketing platforms

Analytics tools

Communication

Relationship building

Remote work capability

Education

Bachelor's degree in Marketing / Business / Communications

Job description

About the Role

Our client, a significant entity in the leisure and sports domain, is actively seeking a dynamic and creative Sports Sponsorship Activation Manager. This position operates on a fully remote basis, allowing you to strategically manage and amplify brand partnerships from anywhere. You will be responsible for conceptualizing, developing, and executing innovative activation strategies that maximize the value of sponsorship investments. This role demands a deep understanding of the sports landscape, marketing principles, and the ability to build strong relationships with sponsors and stakeholders. You will translate sponsorship agreements into tangible, engaging experiences that enhance brand visibility and connect with target audiences. As a remote-first organization, we rely on strong communication and digital collaboration tools to ensure seamless project execution. The ideal candidate is a self-starter with a proven ability to deliver impactful campaigns and drive measurable results within the sports marketing sphere. Join us to shape the future of sports sponsorships from a truly flexible and empowering work environment.

Key Responsibilities

• Develop and execute creative and effective activation strategies for sports sponsorship properties.
• Manage relationships with sponsors, ensuring their objectives are met and exceeded through activation initiatives.
• Collaborate with marketing, creative, and sales teams to align activation plans with overall brand strategy.
• Oversee the planning and execution of on-site activations, digital campaigns, and experiential marketing initiatives.
• Measure and report on the effectiveness of sponsorship activations, demonstrating ROI to sponsors and internal stakeholders.
• Identify new opportunities for sponsorship activation and partnership development.
• Manage budgets allocated for sponsorship activation projects.
• Stay informed about industry trends, competitor activities, and best practices in sponsorship marketing.
• Ensure all activations are delivered on time, within budget, and to the highest quality standards.
• Maintain a comprehensive understanding of sponsorship contracts and obligations.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5 years of experience in sponsorship activation, sports marketing, or a related field.
• Proven track record of successfully developing and executing impactful marketing campaigns and activations.
• Strong understanding of the sports industry and consumer engagement strategies.
• Excellent project management, organizational, and communication skills.
• Proficiency in digital marketing platforms and analytics tools.
• Ability to build and maintain strong relationships with clients and internal teams.
• Creative thinker with a passion for sports and brand building.
• Highly organized, self-motivated, and capable of managing multiple projects in a remote work environment.

Benefits

• Annual salary of ZAR.
• Comprehensive health and wellness benefits.
• Generous paid time off.
• Remote work flexibility, allowing you to work from home.
• Opportunities for professional growth and development.
• A dynamic and collaborative virtual team environment.
• Exposure to high-profile sports sponsorships and events.
• Potential for performance bonuses.