Remote Senior Sports Marketing Manager

Placements24; Pietermaritzburg; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Medical aid

Provident fund

Professional development

Performance-based bonuses

Wellness programs

Job summary

Placements24 is seeking a Senior Sports Marketing Manager to lead marketing strategy for sports products and initiatives across South Africa. This fully remote role offers the flexibility to work from anywhere within SA.

You will manage budgets, oversee digital campaigns including social media, SEO, and paid ads, and collaborate with product teams to ensure messaging aligns with features and benefits. A 7+ year track record in marketing with leadership is essential.

Qualifications

• Bachelor's degree in marketing or related field.
• Minimum 7 years of progressive marketing experience, with at least 3 years in a senior management role within sports or leisure.
• Proven track record in integrated campaigns across channels.
• Strong digital analytics skills and familiarity with marketing tools.
• Excellent communication and leadership abilities.
• Ability to work independently in a remote setting.
• Passion for sports and understanding of the sports consumer landscape.

Responsibilities

• Develop and implement marketing strategies for sports products, events, and initiatives.
• Manage the marketing budget for maximum ROI.
• Oversee digital campaigns (social, content, SEO, paid ads) to boost brand awareness.
• Analyze trends and insights to guide strategy and opportunities.
• Collaborate with product teams to align messaging with features and benefits.
• Build relationships with media, influencers, and industry stakeholders.
• Lead and mentor the marketing team to a high-performing environment.

Skills

Marketing leadership

Digital marketing

Budget management

Team mentoring

Strategic planning

Stakeholder management

Education

Bachelor's degree in marketing

Master's degree

Tools

Google Analytics

Social media tools

Content management systems

Job description

About the Role

Our client, a leading innovator in the leisure and sports sector, is seeking a highly motivated and experienced Senior Sports Marketing Manager to join their dynamic team. This is a fully remote position, offering the flexibility to work from anywhere within South Africa. You will be instrumental in developing and executing cutting-edge marketing strategies that enhance brand visibility, drive customer engagement, and support the launch of new sports-related products and services. The ideal candidate is a strategic thinker with a passion for sports and a proven track record in marketing leadership. You will collaborate closely with internal stakeholders and external partners to achieve ambitious marketing objectives. This role is crucial for shaping the future of our client’s brand presence in the competitive sports market.

Key Responsibilities

• Develop and implement comprehensive marketing strategies to promote sports products, events, and initiatives.
• Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum ROI.
• Oversee digital marketing campaigns, including social media, content marketing, SEO, and paid advertising, to increase brand awareness and engagement.
• Analyze market trends, competitor activities, and customer insights to identify new opportunities and inform strategic decisions.
• Collaborate with product development teams to ensure marketing messages align with product features and benefits.
• Build and maintain strong relationships with media outlets, sports influencers, and key industry stakeholders.
• Measure and report on the performance of marketing campaigns, providing actionable insights and recommendations for improvement.
• Lead and mentor a team of marketing professionals, fostering a collaborative and high-performing work environment.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• A Master's degree is a plus.
• Minimum of 7 years of progressive experience in marketing, with at least 3 years in a senior management role within the sports or leisure industry.
• Demonstrated success in developing and executing integrated marketing campaigns across various channels.
• Strong understanding of digital marketing tools and analytics platforms (e.g., Google Analytics, social media management tools).
• Excellent written and verbal communication skills, with the ability to present complex information clearly and persuasively.
• Proven leadership and team management abilities.
• Strategic thinking and strong analytical skills.
• Ability to work independently and manage multiple projects simultaneously in a remote setting.
• A genuine passion for sports and a deep understanding of the sports consumer landscape.

Benefits

This role offers a competitive salary package commensurate with experience, ranging from R per annum . As a fully remote position, you will enjoy unparalleled flexibility and work-life balance.

• medical aid
• a generous provident fund contribution
• opportunities for professional development and continuous learning
• performance-based bonuses
• access to company-sponsored wellness programs