Sports Marketing Manager (Remote)

Placements24; Johannesburg; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Flexible remote work

Career development opportunities

Global team collaboration

Job summary

Placements24 in South Africa is seeking a dynamic Sports Marketing Manager to lead marketing initiatives for the leisure and sports sector. This fully remote role lets you work from anywhere in South Africa while collaborating with a global, distributed team.

You will develop and execute digital campaigns, build brand stories, and drive growth across sports verticals, balancing creative thinking with data-driven optimization.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration or related field.
• Minimum 5 years in sports marketing or similar role with leisure/sports industry knowledge.
• Proven digital marketing campaigns including SEO/SEM, social media, and content marketing.
• Excellent written and verbal communication with strong storytelling skills.
• Proficiency with analytics tools, CRM software, and project management tools.

Responsibilities

• Develop and implement comprehensive sports marketing strategies aligned with objectives.
• Manage multi-channel campaigns across digital, social media, content, and email.
• Oversee creation of marketing collateral ensuring brand consistency.
• Analyze campaign data, generate reports, and provide actionable insights.
• Collaborate with sales, product, and agencies for cohesive brand messaging.
• Build relationships with influencers, ambassadors, and media partners.

Skills

Digital marketing

SEO/SEM

Content marketing

Analytics tools

CRM software

Project management tools

Education

Bachelor's degree in Marketing

Tools

CRM software

Marketing analytics tools

Project management software

Job description

About the Role

Our client is seeking a dynamic and results-oriented Sports Marketing Manager to spearhead our client's marketing initiatives in the leisure and sports sector. This is a fully remote position, allowing you to work from anywhere within South Africa while collaborating with a vibrant, globally distributed team. You will be instrumental in developing and executing innovative marketing strategies that enhance brand visibility, engage our target audience, and drive growth across various sports verticals. We are looking for a creative thinker with a passion for sports and a proven track record in digital marketing, campaign management, and brand storytelling, who can operate autonomously and contribute to our client's mission of promoting active lifestyles and sporting excellence through strategic communication and engagement.

Key Responsibilities

• Develop and implement comprehensive sports marketing strategies aligned with company objectives and market trends.
• Manage and execute multi-channel marketing campaigns across digital, social media, content, and email platforms to reach and engage the target audience.
• Oversee the creation of compelling marketing collateral, including website content, social media posts, press releases, and promotional materials, ensuring brand consistency.
• Analyze campaign performance data, generate reports, and provide actionable insights to optimize future marketing efforts and ROI.
• Collaborate with sales, product development, and external agencies to ensure cohesive brand messaging and successful product launches.
• Build and maintain strong relationships with sports influencers, brand ambassadors, and media partners to expand reach and credibility.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 years of experience in sports marketing or a similar role, with a strong understanding of the leisure and sports industry.
• Proven experience in developing and executing successful digital marketing campaigns, including SEO/SEM, social media marketing, and content marketing.
• Excellent written and verbal communication skills, with a knack for storytelling and persuasive writing.
• Proficiency in marketing analytics tools and CRM software; experience with project management tools is a plus.
• Demonstrated ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote work environment.

Benefits

• Competitive annual salary commensurate with experience.
• Flexible remote work arrangements, offering excellent work-life balance.
• Opportunity to work with a leading organization in the sports and leisure industry.
• Professional development and continuous learning opportunities.
• A collaborative and supportive virtual team environment.