Sports Marketing Specialist

Placements24; Pretoria; On-site; ZAR 420,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Retirement savings plan

Generous paid time off

Job summary

Placements24 in Pretoria is seeking a creative Sports Marketing Specialist to lead campaigns for events, teams, and athlete partnerships. You will manage social media, coordinate promotions, and build media relationships to elevate brand visibility in a fast-changing market.

Ideal candidates hold a bachelor’s in marketing or related field, bring 3+ years of sports marketing experience, and show a proven ability to craft engaging content and measure ROI.

Qualifications

• Bachelor's degree in Marketing, Communications, Sports Management, or related field.
• 3+ years of experience in marketing, preferably within the sports or entertainment industry.
• Proven track record in developing and executing successful marketing campaigns.
• Excellent writing, editing, and presentation skills.
• Strong understanding of digital marketing channels, social media, and content creation.
• Experience with event promotion and media outreach is highly desirable.

Responsibilities

• Develop and implement marketing plans for sporting events and teams.
• Manage social media accounts, creating engaging content and driving online community interaction.
• Coordinate promotional activities, advertising campaigns, and media relations efforts.
• Analyze market trends and competitor activities to identify new opportunities.
• Collaborate with internal teams, sponsors, and external agencies to ensure cohesive brand messaging.
• Track and report on the effectiveness of marketing campaigns, measuring ROI and key performance indicators.

Skills

Marketing strategy

Social media management

Content creation

Communication skills

Education

Bachelor's degree in Marketing or related field

Job description

About the Role

Our client is looking for a creative and results-oriented Sports Marketing Specialist to join their team in Pretoria . This role focuses on developing and executing innovative marketing strategies to promote sporting events, athletes, and related brand initiatives. You will be responsible for managing social media campaigns, coordinating event promotions, and building strong relationships with media outlets and partners. This position offers an exciting opportunity to be at the forefront of the sports industry, driving engagement and brand visibility within a dynamic market.

Key Responsibilities

• Develop and implement comprehensive marketing and communication plans for sporting events and teams.
• Manage social media accounts, creating engaging content and driving online community interaction.
• Coordinate promotional activities, advertising campaigns, and media relations efforts.
• Analyze market trends and competitor activities to identify new opportunities.
• Collaborate with internal teams, sponsors, and external agencies to ensure cohesive brand messaging.
• Track and report on the effectiveness of marketing campaigns, measuring ROI and key performance indicators.

Requirements

• Bachelor's degree in Marketing, Communications, Sports Management, or a related field.
• 3+ years of experience in marketing, preferably within the sports or entertainment industry.
• Proven track record in developing and executing successful marketing campaigns.
• Excellent writing, editing, and presentation skills.
• Strong understanding of digital marketing channels, social media, and content creation.
• Experience with event promotion and media outreach is highly desirable.

Benefits

• Competitive annual salary and performance bonuses.
• Opportunity to work on high-profile sports projects and events.
• Comprehensive health insurance and retirement savings plan.
• Generous paid time off and company holidays.
• Be part of a passionate team in the vibrant city of Pretoria , contributing to the growth of sports.